OTHERS Flashcards
Marketing management is a relatively new business discipline which has captured the imagination of managers and academics alike. In your own words, define marketing and explain the nature, scope and relevance of marketing in today’s world. Refer to relevant literature and examples.
Marketing is sometimes considered to be an expensive luxury for a business or organisation. Respond to this claim and illustrate your answer with some practical examples.
Marketing is sometimes considered to be an expensive luxury for a business or organisation. Respond to this claim.
‘Following the credit crunch firms should cut back on marketing expenditure’. Respond to this claim and illustrate your answer with some practical examples.
A
‘Although pricing decisions are very important, they are seldom simple’. Discuss this statement with reference to the key issues marketing managers should consider when making pricing. Refer to relevant literature and illustrate your answer with examples
According to Indounas (2006) pricing decisions are one of the most complex decisions facing a company. Explain their strategic importance and some of the key issues a marketing manager needs to consider when making these decisions. Illustrate your answer with examples and refer to relevant literature.
‘Pricing decisions are very important but seldom simple’. Discuss this statement with reference to key factors which a marketing manager should take into consideration when pricing a new product.
Discuss why pricing decisions are so important and explain some of the key issues a marketing manager needs to consider when pricing a new product. Illustrate your answer with examples.
B
What are the main challenges that a company faces in developing new products or services and how might they be overcome?
Refer to relevant literature and illustrate your answer with examples.
‘Nowadays there are strong incentives for organisations to be innovative in developing new products; however the pursuit of innovation may result in unchecked product proliferation’. Discuss this statement and illustrate your answer with some practical examples.
C
Why have marketing metrics become increasingly relevant for marketing practitioners and academics? Justify your answer with specific literature and provide some examples of key metrics employed.
Discuss the recent interest in marketing metrics amongst practitioners and academics. Illustrate your answer with some practical examples.
D
What impact has social media had on how marketing managers manage a marketing communications strategy? Refer to specific literature and some examples.
E
Discuss the opportunities and challenges of multi-channelling to deliver value. Illustrate your answer with practical examples.
F
