INTERNAL MKT

Question 1

What is internal marketing and why should it matter to a marketing manager? Refer to relevant literature and illustrate your answer with examples.

Answer 1

Internal marketing is the stages of developing (Grandfield, 2011)
- The internal market: employee satisfaction
- Part-time marketers
- Internal market orientation (Lings, 2004) - to fit w the marketing strategy
Internal supplier transfers value to internal customer, internal customer transfer value to external customer. Satisfy internal needs would facilitate the process of satisfying external needs.

Question 2

How much attention should marketing managers pay to internal marketing?
Refer to relevant literature and illustrate your answer with examples.

Answer 2

B

Question 3

Why is it important for organisations to invest in internal marketing? Use examples and specific literature to support your answer.

Answer 3

C

Question 4

What role does internal marketing play in the process of communicating value for organisations? Refer to relevant literature and illustrate your answer with examples.

Answer 4

D

Question 5

What are the uses and benefits of internal marketing for organisations? Illustrate your answer with some practical examples.

Answer 5

E