Other questions Flashcards by Amanda Wise

You can view Placement URL data in Google Analytics with AdWords manual tagging enabled.

True or False

False - you cannot view Placement URL data in Google Analytics with AdWords manual tagging enabled.

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You should manually tag bookmarks with campaign tracking variables.

False- You should not manually tag bookmarks with campaign tracking variables.

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Google Analytics can not track visits to cached pages?

False - the analytics code will track visits to cached pages.

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Google Analytics can not track visits to cached pages?

False - the analytics code will track visits to cached pages.

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_______________ traffic is not tracked by Google Analytics.

A. AdWords traffic
B. crawler traffic
C. non-converting traffic
D. invalid traffic

B. Crawler traffic is not tracked because it doesn’t execute javascript.

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You can view Match Type data in Google Analytics with Adwords manual tagging enabled.

False - you cannot view Match Type data in Google Analytics with Adwords manual tagging enabled.

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Which of the following would be a proper value for the utm_source parameter?

A. cpc
B. fall_sale
C. textlink
D. Bing

Use utm_source to identify a search engine, newsletter name, or other source.

D. Bing

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You should manually tag AdWords campaigns with campaign tracking variables.
True or False

False - AdWords campaigns are automatically tagged so manual tagging is unnecessary.

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Connecting AdWords and Google Analytics allows:

A. filtering of Analytics campaigns by search term
B. cost data to be imported into Analytics
C. ROI to be calculated in AdWords
D. filtering of AdWords campaigns by profitability

B. Connecting AdWords and Google Analytics allows cost data to be imported into Analytics.

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Which of the following would be a proper value for the utm_content parameter?

A. email
B. ppc
C. spring_sale
D. banner_ad_1

D. Use utm_content to differentiate ads or links that point to the same URL. Often used for A/B testing and content-targeted ads.

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What is the correct parameter to identify different versions of an ad?

A. utm_campaign
B. utm_source
C. utm_content
D. utm_medium

C. The correct parameter to identify different versions of an ad is utm_content.

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Which metric can you use to determine if one type of campaign was initiating conversions?

A. assisted conversion value
B. utm_source
C. click-through rate
D. bounce rate

A. You use the assisted conversion value metric to determine if one type of campaign was initiating conversions.

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_______________ are also known as categories.

A. tabs
B. metrics
C. campaigns
D. dimensions

Dimensions are also known as categories.

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_______________ is used to adjust how Google Analytics categorizes a visit.

A. campaign tracking
B. user tracking
C. medium tracking
D. source tracking

A. Campaign tracking is used to adjust how Google Analytics categorizes a visit.

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You’re trying to track user engagement on a single-page website that uses Flash or AJAX. Which of the following is a good strategy?

A. use event tracking
B. Google Analytics already does this for you
C. use event tracking or set goals
D. set goals

C. use event tracking or set goals

A good strategy for tracking user engagement on a single-page website that uses Flash or AJAX is to use event tracking or set goals.

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Why might Google AdWords data not show up in your Google Analytics account?

A. auto-tagging is not enabled in AdWords
B. auto-tagging is enabled in AdWords
C. auto-tagging is enabled in Analytics
D. auto-tagging is not enabled in Analytics

A. auto-tagging is not enabled in AdWords

Google AdWords data will not show up in your Google Analytics account if auto-tagging is not enabled in your AdWords settings or if a redirect is stripping out the gclid.

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Which of the following is not a type of goal that Google Analytics can track?

A. ROI
B. events
C. time on site
D. destination URL

A. ROI

You can compare Advanced Segments side by side in reports.

True or False

True - you can compare Advanced Segments side by side in reports.

You can apply an Advanced Segment to historical data.

True or False

True - you can apply an Advanced Segment to historical data.

A funnel is a sequence of _______________ leading to a goal.

A. actions
B. URLs
C. links
D. visits

B. URLs

A funnel is a sequence of URLs leading to a goal.

Which of the following is not available in Real Time Reporting?
A. pageviews per minute
B. visitor exit paths
C. pageviews per second
D. number of active visitors

B. Visitor Exit Paths

In Real Time Reporting you can view pageviews per second, pageviews per minute, and number of active visitors.

There’s a limit of _______________ goals per _______________.

A. 20, profile
B. 25, account
C. 50, account
D. 25, profile

A. There’s a limit of 20 goals per profile.

_______________ goals can happen during a visit.

A. unlimited
B. 5
C. 1
D. 25

C. One goal can happen during a visit.

What are the three elements of Event Tracking?

A. categories, actions, and events
B. events, labels, and coversions
C. actions, events, and labels
D. categories, actions, and labels

D. categories, actions, and labels

Value is optional

eCommerce tracking code must be installed: A. on the shopping cart page B. on the add to cart page C. on the goal initiation page D. on the goal confirmation page

D. on the goal confirmation page eCommerce tracking code must be installed on the goal confirmation page at the end of the checkout funnel.

_setDomainName and _linkByPost are methods used to: A. track content popularity B. track cross-domain visits C. set up Google Analytics D. manage multi-purpose websites

B. track cross-domain visits Along with _link, _setAllowLinker, and _setAllowHash, _setDomainName and _linkByPost are methods used to track cross-domain visits.

eCommerce tracking code should be placed _______________ the standard tracking code on a page. A. aligned with B. before C. after D. inside

C. after eCommerce tracking code should be placed after the standard tracking code on a page.

You're trying to track user engagement on a single-page website that uses Flash or AJAX. Which of the following is a good strategy? A. use event tracking B. set goals C. Google Analytics already does this for you D. use event tracking or set goals

D. use event tracking or set goals

The time decay attribution model gives credit for the sale to which of the following channels? A. paid search B. the most used channel prior to the time of sale C. the channel used closest to the time of sale D. split between the first and last interaction channels

C. the channel used closest to the time of sale The time decay attribution model gives credit for the sale to the channel used closest to the time of sale.

A virtual pageview requires: A. Google Analytics Pro B. the user's browser to support HTML5 C. additional tagging D. no special handling

C. additional tagging A virtual pageview is a pageview that requires some additional tagging effort as it is not part of the main Google Analytics code. You need to use them everywhere where content is loaded without a reload of the page or when two or more pieces of content can reside on the same URL.

You're setting up eCommerce tracking code and you need to include an empty value for an argument. You should use: A. null B. nil C. you should skip empty arguments D. ""

D. "" When you're setting up eCommerce tracking code and you need to include an empty value for an argument you should use an empty string placeholder: "".

Which of the following Urchin Traffic Monitor variables are required? A. campaign B. source C. medium D. all of these are required

``` What is the maximum number of profiles per account? A. 5 B. 10 C. 25 D. 50 ```

D. The maximum number of profiles per account is 50.

Which of these Urchin Traffic Monitor variables is optional? A. medium B. term C. source D. campaign

B. term

Click through rate is _______________ / _______________. A. (clicks + impressions), clicks B. clicks, (clicks + impressions) C. clicks, impressions D. clicks, unique visitors

C. clicks, impressions

The Google URL Builder helps you: A. create URLs that activate Google Analytics B. follow the path users take through a website C. track URL parameters D. automatically generate a campaign tracking URL

D. automatically generate a campaign tracking URL

What is the purpose of the _trackPageview function?

To enable Google analytics page view tracking on a page It’s a function for use on ga.js tracked sites that allows you to track events on your site that do not generate a page view.

The google url builder helps you:

Automatically generate a campaign tracking URL

A cookie set by site and only accessible by that site is called:

First-party cookie

What types of goals can google analytics track?

Destination URL’s, time on site, pages per visit and events

What is available during real time reporting?

You can view page views per second, page views per minute, active number of visitors