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gaiq > Clickminded > Flashcards

Clickminded Flashcards

1
Q
  1. What feature collects company-specific data such as Member Status?

● Custom Filter
● Event Tracking
● Custom Dimension
● Custom Metric

A

● Custom Dimension

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2
Q
  1. Which kinds of hits does Google Analytics track?

● Pageview
● Event
● All of the above
● Transactions

A

● All of the above

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3
Q
  1. To recognize users across different devices, what feature must be enabled?

● Audience Definitions
● Attribution Models
● Google Ads Linking
● User ID

A

● User ID

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4
Q
  1. In Multi-Channel Funnel reports, how are default conversions credited?

● Second to last campaign, search or ad
● Equal credit along the conversion touchpoints
● Last campaign, search or ad
● First campaign, search or ad

A

● Last campaign, search or ad

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5
Q
  1. What report indicates the pages of a website where users first arrived?

● Landing Pages report
● Pages report
● Location report
● All Pages report

A

Landing Pages report

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6
Q 
6.	What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
●	The Measurement Protocol
●	Data Import
●	Browser cookies
●	The Networking Protocol
A

The Measurement Protocol

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7
Q
  1. What is not considered a default “medium” in Google Analytics?

● referral
● google
● organic
● cpc

A

google

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8
Q 
8.	What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
●	Attribution modeling
●	Conversion tracking
●	Channel Groupings
●	Multi-Channel Funnels
A

Attribution modeling

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9
Q
  1. What metric-dimension combination is not valid?

● Avg. Time on Page / Device Category
● Sessions / Bounce rate
● Sessions / Source
● Total Events / User Type

A

Sessions / Bounce rate

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10
Q
  1. Which reports indicate how traffic arrived at a website?

● Demographics
● Geo
● All Traffic
● Behavior

A

All Traffic

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11
Q
  1. In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
    ● True
    ● False
A

True

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12
Q
  1. Custom Dimensions can be used as what?

● Primary dimensions in Custom Reports
● Secondary dimensions in Custom Reports
● Secondary dimensions in Standard reports
● All of the Above

A

All of the Above

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13
Q
  1. What feature must be enabled to use Multi-Channel Funnels?

● Custom Dimensions
● Advertising Features
● Goals or Ecommerce
● In-page Analytics

A

● Goals or Ecommerce

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14
Q
  1. What data table display compares report metrics to the website average?

● Pivot
● Percentage
● Performance
● Comparison

A

● Comparison

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15
Q
  1. View filters are applied in what order?

● Creation date
● Random order
● Sequential order
● Alphabetical order

A

Sequential order

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16
Q
  1. Auto-tagging is used to collect data from what kind of traffic?

● Social media traffic
● Social media traffic
● Google Ads Campaign traffic
● Website referral traffic

A

● Google Ads Campaign traffic

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17
Q
  1. What report indicates where users start or exit the conversion funnel?

● Goal Flow
● Treemaps
● Cohort Analysis
● User Timings

A

● Goal Flow

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18
Q
  1. Which parameters can be included with an event hit for reporting?

● Event, Category, Action, Label
● Or Category, Action, Label, Unique Events
● Category, Action, Label, Value
● Category, Action, Label, Total Events

A

Category, Action, Label, Value

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19
Q
  1. What Remarketing audiences cannot be defined by default?

● Users who speak a particular language
● Users who visited a physical store
● Or Users who played a video on a website
● Users who visited a specific page on a website

A

● Users who visited a physical store

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20
Q
  1. What data is Google Analytics Goals unable to track?

● Customer’s lifetime value
● Making a purchase
● Signing up for a newsletter
● Watching a video

A

Customer’s lifetime value

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21
Q 
21.	In Custom Reports, what must metrics and dimensions share in order to report accurately?
●	Same view
●	Same scope
●	Or Same Custom Report
●	Same index
A

● Same scope

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22
Q
  1. What is used to create Smart Goals?

● Machine-learning algorithms
● Custom Reports
● Analytics Goals
● Remarketing audience

A

● Machine-learning algorithms

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23
Q
  1. Which three campaign parameters are recommended to manually track campaigns?

● Medium, Source and Content
● Campaign, Content and Term
● Medium, Source and Campaign
● Source, Content and Term

A

● Medium, Source and Campaign

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24
Q
  1. Filters cannot perform what action on collected data?

● Include data from specific subdomains
● Include shopping preferences
● Convert dynamic page URLs to readable text strings
● Exclude traffic from particular IP addresses

A

● Include shopping preferences

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25
Q 
25.	If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
●	2
●	6
●	1
●	3
A

● 1

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26
Q
  1. What scope levels available for dimensions and metrics?

● Event-level, duration-level, transaction-level, or user-level scope
● Event-level, session-level, transaction-level, or user-level scope
● Location-level, duration-level, product-level, or user-level scope
● Hit-level, session-level, product-level, or user-level scope

A

Hit-level, session-level, product-level, or user-level scope

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27
Q
  1. Which assets cannot be shared in the Solutions Gallery?

● Goals
● Segments
● Custom reports
● Custom Dimensions

A

● Custom Dimensions

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28
Q
  1. Which Goals are available in Google Analytics?

● Destination, Event, Duration, Pages/Screens per Session
● Location, Event, Time, Users per Session
● Destination, Event, Pageview, Social
● Pageview, Event, Transaction, Social

A

● Destination, Event, Duration, Pages/Screens per Session

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29
Q
  1. What report identifies browsers that may have had problems with a website?

● The Active Users report
● The Browser and OS report
● The Source/Medium report
● The New vs Returning report

A

The Browser and OS report

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30
Q 
30.	What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?
●	Session
●	Hit
●	Product
●	User
A

● User

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31
Q
  1. To track users and sessions across multiple domains, what first must be set up?

● Data Import
● Ad Exchange Linking
● Cross-domain tracking
● Google Ads Linking

A

Cross-domain tracking

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32
Q
  1. When the same default tracking code is installed on pages with different domains, what will result?
    ● Analytics will associate users and sessions with a single domain
    ● Analytics will not associate users and sessions with any domain
    ● Analytics will send an alert about duplicate data collection
    ● Analytics will associate users and sessions with their respective domains
A

Analytics will associate users and sessions with their respective domains

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33
Q 
33.	What feature would be used to collect how many times users downloaded a product catalog?
●	Custom Report
●	Event Tracking
●	Calculated Metrics
●	Custom Dimension
A

Event Tracking

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34
Q
  1. What is a “secondary dimension” in Google Analytics?

● An additional report dimension for more specific analysis
● A dashboard widget that offers more specific analysis
● A visualization to understand the impact of data
● An additional report metric for more specific analysis

A

An additional report dimension for more specific analysis

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35
Q
  1. When will Google Analytics be unable to identify sessions from the same user by default?
    ● When the sessions happen in the same browser on the same device
    ● Or When the sessions share the same browser cookie
    ● When the sessions happen in different browsers on the same device
    ● When the sessions happen in the same browser on the same day
A

When the sessions happen in different browsers on the same device

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36
Q 
36.	What report shows which web pages get the most traffic and highest engagement?
●	Frequency and Recency report
●	Active Users report
●	Engagement report
●	All Pages report
A

All Pages report

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37
Q
  1. What is not considered a “source” in Google Analytics by default?

● email
● (direct)
● google
● googlemerchandisestore.com

A

email

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38
Q 
38.	If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
●	As an event
●	Or As a click
●	As a bounce
●	As an interaction
A

● As a bounce

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39
Q
  1. What is not a benefit of Google Analytics Remarketing?

● Show customized ads to customers who have previously visited your site
● Allow customers to quickly reorder an item they have previously purchased
● Create remarketing lists without making changes to your existing Analytics snippet
● Create remarketing lists based on custom segments and targets

A

● Allow customers to quickly reorder an item they have previously purchased

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40
Q
  1. View filters may be applied retroactively to any data that has been processed.

● False
● True

A

● False

41
Q
  1. What report shows the percentage of traffic that previously visited a website?

● Behavior > Frequency and Recency report
● Interests > Affinity categories report
● All traffic > Referrals report
● Behavior > New vs returning report

A

Behavior > New vs returning report

42
Q
  1. Once filters have been applied, what is the option to recover filtered data?

● Filtered data is not recoverable
● Data may be recovered within 10 days
● Data may be recovered within 30 days
● Or Data may be recovered within 5 days

A

● Filtered data is not recoverable

43
Q 
43.	For auto-tagging, what parameter does Google Ads include in the destination URL?
●	adid=
●	urlid=
●	utm=
●	gclid=
A

gclid=

44
Q
  1. What report shows the percent of site traffic that visited previously?

● Sales Performance report
● Frequency & Recency report
● Referrals report
● New vs Returning report

A

New vs Returning report

45
Q
  1. What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

● Active Users report
● User Explorer report
● Users Flow report
● Cohort Analysis report

A

Active Users report

46
Q
  1. To view accurate data in a Custom Report, what action should be avoided?

● Pair metrics and dimensions of different scopes
● Use multiple dimensions together in the same report
● Create a report with Custom Metrics
● Use a Custom Dimension as a primary dimension

A

Pair metrics and dimensions of different scopes

47
Q
  1. How would a view filter be configured to include only users from Brazil and Argentina?
    ● Filter 1: include Brazil > Filter 2: include Argentina
    ● Filter 1: include Argentina > Filter 2: include Brazil
    ● Filter 1: include Brazil or Argentina
    ● Filter 1: exclude all countries except Brazil and Argentina
A

● Filter 1: include Brazil or Argentina

48
Q
  1. What cannot be collected by the default Analytics tracking code?

● Device and operating system
● User’s favorite website
● Page visits
● Browser language setting

A

● User’s favorite website

49
Q
  1. Views can include website data collected before the view was created.

● False
● True

A

● False

50
Q
  1. What report shows which types of mobile devices visited a website?

● Technology > Network report
● Site Content > Landing Page report
● Mobile > Devices report
● All Traffic > Source/Medium report

A

Mobile > Devices report

51
Q
  1. Within how many days can a deleted view be restored?

● 25
● 5
● 35
● 15

A

35

52
Q
  1. What is not a benefit of using segments to analyze data?

● Isolate and analyze specific conversion paths using conversion segments
● Permanently modify the data in a view
● Analyze users by single or multi-session conditions
● Compare behavior metrics for groups of users like Converters vs non-Converters

A

Permanently modify the data in a view

53
Q
  1. What report provides data on how specific sections of a website performed?

● Location report
● Frequency and Recency report
● Content Drilldown report
● Top Events report

A

Content Drilldown report

54
Q
  1. What criteria could not be used to create a Dynamic Remarketing audience?

● Users who returned an item they purchased
● Users who viewed a homepage
● Or Users who viewed a search result page on a website
● Users who viewed product-detail pages

A

Users who returned an item they purchased

55
Q
  1. What report shows a visual representation of user interactions on a website?

● Behavior Flow report
● Landing Pages report
● Content Drilldown report
● Treemaps report

A

Behavior Flow report

56
Q
  1. A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.
    ● True
    ● False
A

● True

57
Q
  1. When linking a Google Ads account to Google Analytics, what is not possible?

● Import Analytics Goals and transactions into Google Ads as conversions
● Adjust keyword bids in Google Ads from Google Analytics
● View Google Ads click and cost data next to site engagement data in Analytics
● Create remarketing lists in Analytics to use in Google Ads campaigns

A

● Adjust keyword bids in Google Ads from Google Analytics

58
Q
  1. What asset is used to build a remarketing list?

● Custom Dimension
● Custom Segment
● Custom Report
● Or Custom Metric

A

Custom Segment

59
Q 
59.	If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
●	/ordercomplete.php
●	/ordercomplete/index.html
●	/ordercomplete/thank_you.html
●	/order/complete.php
A

/order/complete.php

60
Q
  1. What does assigning a value to a Google Analytics Goal enable?

● Track actual revenue from conversions
● Track real-time business revenue
● Analyze a website conversion funnel
● Compare goal conversions and measure changes to a website

A

● Compare goal conversions and measure changes to a website

61
Q
  1. When does a default Analytics session expire?

● When a user is inactive on a web page for more than 30 minutes
● After 30 minutes, regardless of user activity on a web page
● At noon every day
● When a user opens a new browser window

A

When a user is inactive on a web page for more than 30 minutes

62
Q
  1. What report indicates the last page users viewed before leaving a website?

● Landing Pages report
● All Pages report
● Exit Pages report
● Pages report

A

Exit Pages report

63
Q
  1. Google Analytics cannot collect data from which systems by default?

● Offline inventory database
● Websites
● Online point-of-sale systems
● Mobile devices

A

Offline inventory database

64
Q
  1. What would prevent data from appearing in a Custom Report?

● Too many metrics in a Custom Report
● A filter that removes all the data
● Custom Report isn’t shared with users in the same view
● Too many dimensions in a Custom Report

A

A filter that removes all the data

65
Q
  1. Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
A

before the closing tag

66
Q
  1. Segments will not allow you to do what?

● Create subsets of sessions or users
● Permanently alter data
● Build custom Remarketing lists
● Isolate and analyze data

A

● Permanently alter data

67
Q
  1. To recognize users across different devices, what is required for User ID?

● A new Analytics account for reporting
● Google Tag Manager
● Sign-in that generates and sets unique IDs
● All of the above

A

● Sign-in that generates and sets unique IDs

68
Q
  1. What channel is not included in the default Channels report?

● Direct
● Display
● Organic Search
● Device

A

● Device

69
Q
  1. What is not a filter setting for data in views?

● Modify
● Include
● Restore
● Exclude

A

Restore

70
Q 
70.	What feature can join offline business systems data with online data collected by Google Analytics?
●	Data import
●	Goal tracking
●	User ID
●	Google Ads Linking
A

Data import

71
Q 
71.	Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
●	Goals reports
●	Acquisition reports
●	Multi-Channel Funnel reports
●	Ecommerce reports
A

Multi-Channel Funnel reports

72
Q 
72.	In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
●	Paid and organic search
●	Website referrals
●	Social network
●	Television commercials
A

Television commercials

73
Q
  1. What type of Custom report shows a static sortable table with rows of data?

● Flat Table
● Explorer
● Map Overlay
● Pivot Table

A

Flat Table

74
Q
  1. What feature is required to track customer search terms on a website?

● Enhanced Ecommerce
● Site Search
● Data Import
● Search filters

A

Site Search

75
Q
  1. What is a “metric” in Google Analytics?

● The numbers in a data set often paired with dimensions
● The dates in a date range
● A segment of data separated out in a report for comparison
● A dimension that can help analyze site performance

A

● The numbers in a data set often paired with dimensions

76
Q
  1. What criteria cannot be used to create a Custom Segment?

● Ad type
● Dimensions
● Metrics
● Sequences of user actions

A

Ad type

77
Q 
77.	Which default traffic source dimensions does Google Analytics report for each website visitor?
●	Campaign and Ad Content
●	Source and Campaign
●	Source and Medium
●	Campaign and Medium
A

Source and Medium

78
Q 
78.	Which user characteristic may NOT be used to change keyword bids in Google Ads?
●	time of day
●	location
●	device
●	ad preference
A

ad preference

79
Q
  1. When does the Analytics tracking code send a pageview hit to Google Analytics?
    ● Every time a user adds an item to an online shopping cart
    ● Every time a user clicks a video on a website
    ● Or Every time a user searches on a website
    ● Every time a user loads a webpage with embedded tracking code
A

Every time a user loads a webpage with embedded tracking code

80
Q
  1. What campaigns require manual tags on destination URLs for tracking?

● None of the above
● Google Ads campaigns
● Autotagged campaigns
● Email campaigns

A

Email campaigns

81
Q
  1. What filter would only include data from a campaign titled “Back to School” in Campaign reports?

● Custom Include filter with field “Page Title” and pattern “back to school”
● Custom Include filter with field “Campaign Name” and pattern “back to school”
● Or Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
● Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

A

Custom Include filter with field “Campaign Name” and pattern “back to school”

82
Q
  1. What scope applies to Custom Metrics?

● Customer
● Session
● Hit
● User

A

Hit

83
Q 
83.	What report compares metrics based on user acquisition date over a series of weeks?
●	User Explorer
●	Active Users
●	Users Flow
●	Cohort Analysis
A

Cohort Analysis

84
Q
  1. The default session timeout duration in Google Analytics is how many minutes?

● 5
● 10
● 30
● 20

A

30

85
Q
  1. What data does Google Analytics prohibit collecting?

● Product SKU(s)
● Billing city
● Purchase amount
● Personally identifiable information

A

Personally identifiable information

86
Q
  1. Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

● Users 25 to 34 years old who have their browser set to Spanish
● Users who engaged in a social media or email campaign
● Or Users who viewed a page on a website, then watched a video
● Users who are female and have children

A

Users who are female and have children

87
Q 
87.	If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?
●	3
●	2
●	6
●	1
A

3

88
Q
  1. What is a “dimension” in Google Analytics?

● An attribute of a data set that can be organized for better analysis
● The lifetime value of a user in a given date range
● A report that offers different demographic information about your audience
● A comparison of data between two date ranges

A

● An attribute of a data set that can be organized for better analysis

89
Q 
89.	What feature is required to collect the number of comments users posted to a web page?
●	Custom Channel Groupings
●	Calculated Metric
●	Custom Dimension
●	Custom Metric
A

Custom Metric

90
Q 
90.	Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
●	Primary conversion
●	Second-to-last-click attribution
●	Assisted conversion
●	Secondary conversion
A

Assisted conversion

91
Q
  1. What is the “Bounce Rate” in Google Analytics?

● Percentage of visits when a user landed on a website and exited without any interactions

● Number of times users returned to a website in a given time period
● Percentage of total site exits
● Percentage of sessions in which a user exits from a homepage

A

● Percentage of visits when a user landed on a website and exited without any interactions

92
Q 
92.	What model represents the hierarchical structure of a Google Analytics account?
●	Property > Account > View
●	Account > Property > View
●	View > Account > Property
●	Account > View > Property
A

Account > Property > View

93
Q
  1. To increase the speed at which Google Analytics compiles reports, what action could be taken?
    ● Choose “Faster response” in the sampling pulldown menu
    ● Apply an advanced filter to the report
    ● Remove any filters on the view
    ● Choose “Greater precision” in the sampling pulldown menu
A

Choose “Faster response” in the sampling pulldown menu

94
Q
  1. Sampling is applied to reports before segmentation.

● True
● False

A

False

95
Q
  1. If a web page visitor clears the Analytics cookie from their browser, what will occur?
    ● Analytics will set a new browser cookie the next time a browser loads a tracked page
    ● Analytics will set a new unique ID the next time a browser loads a tracked page
    ● or Analytics will not be able to associate user behavior data with past data collected
    ● All of the above
A

All of the above

96
Q
  1. Which reports require the activation of Advertising Features?

● Geo reports
● Cohort Analysis reports
● Real-time reports
● Demographics and Interests reports

A

Demographics and Interests reports

97
Q
  1. When does the tracking code send an event hit to Google Analytics?

● Every time a user performs an action with pageview tracking implemented
● Or Every time a user adds an event to their calendar
● Every time a user performs an action with event tracking implemented
● Every time a user makes a reservation

A

Every time a user performs an action with event tracking implemented

98
Q
  1. What campaign parameter is not available by default in Google Analytics?

● utm_content
● utm_source
● utm_medium
● utm_adgroup

A

utm_adgroup

99
Q
  1. Sharing a Custom Report will share the report configuration and data included in the report.
    ● True
    ● False
A

● False

gaiq (2 decks)

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