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Question 1

Honda case study

Answer 1

In planning their strategy, Honda took a broad view of the needs of the market and the competencies
that they could bring to the customer base.

Having accepted that Honda’s core competencies in engines and trains gave them distinct
advantage in car, motorcycle and generator businesses, it is important to recognise that it is
broader skills that will

Question 2

Interserve case study

Answer 2

Construction company near bankruptcy after diversifying into waste-to-energy with no expertise