November 2021

Question 1

VRIO

Answer 1

Value, Rarity, Inimitability, Organisational Support

Question 2

VMOS

Answer 2

Vision, Mission, Objectives, Strategies

Question 3

What is the Value Curve Model?

Answer 3

Developed by business academics W. Chan Kim and Renée Mauborgne, the Value Curve Model is a strategic planning and communication tool.

It helps companies assess whether their strategy is distinct enough from competitors’ strategies to be effective.

The model visually compares a company’s value proposition against that of major industry players, identifying areas of differentiation1.

Question 4

Outline Handy’s evolution of cultural types:

Answer 4

1. Power
2. Role
3. Task
4. Person

Question 5

Maccoby six core aspects of human emotion

Answer 5

• dignity
• information
• play
• relatedness
• survival
• mastery

Question 6

What are the five stages of grief

Answer 6

1. denial
2. anger
3. bargaining
4. depression
5. acceptance

Question 7

Outline Kotter’s model of change management

Answer 7

1. urgency
2. form leading team
3. create the vision
4. communciate the vision
5. remove obstacles
6. create short term wins
7. implement and consolidate
8. institutionalise change

Question 8

What are Porter and Garvin’s eight dimensions of differentiation quality?

Answer 8

1. performance
2. features
3. reliability
4. conformance
5. durability
6. serviceability
7. aesthetics
8. perceived quality

Question 9

Ansoff Matrix

Answer 9

1. market penetration
2. market development
3. product development
4. diversification

Question 10

Porter’s diamond model of international business

Answer 10

1. firm strategy, structure and rivalry
2. demand conditions
3. related and supporting industries
4. factor conditions

Question 11

Porter’s managing international strategies

Answer 11

1. simple export
2. multi-domestic
3. complex export
4. global strategy