Other Flashcards
1
Q
How can a market be segmented?
A
-age
-gender
-location
-income
-interests
2
Q
Why are there some cultural differences?
A
-religion
-more conservatively dressed
-weather conditions
3
Q
What are ethno and polycentric approaches?
A
Ethno- standard product across all cultures
Poly- changes product to match cultures
4
Q
How are clothing markets changed?
A
-trends
-impact of social media
-sustainable clothing
5
Q
What are independent businesses?
A
Run off clothing store- usually higher costs
6
Q
Impacts of MNCs:
A
-creates jobs
-FDI flows
-country becomes reliant
-working conditions
7
Q
Ways to control MNCs:
A
-social media
-pressure groups
-political influences
-legal control
