Ethics Flashcards
What are ethics?
Moral rules or principles of behaviour that should make businesses deal honestly and fairly with each other and stakeholders
What are environmental considerations within businesses?
emission and waste disposal
What are supply chain considerations?
exploitation of labour and child labour
What are some marketing considerations?
misleading labelling and inappropriate promotional activities
What are some negatives to working ethically?
-it can raise costs
-it can reduce revenues
What are some benefits to working ethically?
-marketing benefits, attracts customers but still no guarantee of success
-act as an equivalent of an insurance policy because it will stop them facing penalties for breaking the law
Why do large companies need to take ethics seriously?
customers and society have become less tolerant of businesses who behave unethically. Some companies that adopted an ethical stance have gained more customers
Cons of being ethical
- lower profits
- increase prices
Evaluation of ethics
-adapt marketing if you use ethical business practices because increase customer awareness of being ethical, increasing sales, increase revenue (gain comp advantage)
-ethical finance, get ethical investors (some investors only invest in ethical companies) therefore allowing to expand business
-if have ethical HR, motivation may be increased as they getting paid more with better conditions