osgood schramm

Question 1

what is oscgood schramm model

Answer 1

they focus on circular communication, where both sender and receiver actively participate in the communication process

Question 2

why is osgood schramm created

Answer 2

aim as a response to the shannon weaver model

Question 3

what are the key principles of osgood schramms

Answer 3

1. circular communication (2 way, ppl can sent and receive msg, instead of 1 way)
2. interpretation is essential (msg needs to be understood. misunderstand can change how the msg is received)
3. encoding, decoding and interpreting
4. Equal and reciprocal communication (both communicators are equal participants)

Question 4

what is encoding

Answer 4

the sender decide how to present the msg (words, symbols, gestures)

Question 5

what is decoding

Answer 5

the receiver interprets the msg using their skills (listening and reading)

Question 6

what is interpreting

Answer 6

the receiver understand the msg which might differ depending on their perspective and experience

Question 7

what is the advantage of the model

Answer 7

shows dynamic feedback (feedback repeats in communication)
acknowledge complexity of communication
active communicators (both are active participants)

Question 8

what are the disadvantage of the model

Answer 8

ignores power balance (doesnt consider when one person has more power (boss,media) which makes it uneven)
overemphasis on equality (doesn’t work when one side has more power, better for equal relationship like friends)