lecture 1

Question 1

what are the 5 things of LASSWELL MODEL (1948)

Answer 1

source (who)
msg (says what)
medium (thru which channel)
receiver (to whom)
outcome (with what effect)

Question 2

what are the 3 other things for lasswell model

Answer 2

feedback (response from receiver)
noise (any interference)
channel (the means thru the msg is transmitted)

Question 3

characteristics of source (who)

Answer 3

refers to individuals/organisation that initiates communication by sending the msg

Question 4

examples of source (who)

Answer 4

the sender could be a person,media channel or a brand

Question 5

characteristics of the message (say what)

Answer 5

‘The message is the main idea or information the sender wants to share with the receiver.

Question 6

examples of the msg (says what)

Answer 6

facts, opinions and information

Question 7

characteristics of the medium (which channel)

Answer 7

refers to medium/platform through which the message is transmitted

Question 8

example of the medium (which channel)

Answer 8

newspaper, radio, tv, digital media

Question 9

characteristics of the receiver (to whom)

Answer 9

refers to the audience/target group fpr whom the msg is intended

Question 10

exp of the receiver(to whom)

Answer 10

individual, group, or a large mass of ppl

Question 11

what is the characterisitc of the impact (what effect)

Answer 11

refers to the outcome of the coomunication on the receiver

Question 12

exmaples of the impact (what effect)

Answer 12

change in knowledge, attitudes or behaviours