os 5 P's Flashcards by junie koz | Brainscape

Q

PLANO

A

guia

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Q

PRETEXTO

A

blefe

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Q

PADRÃO

A

padrão de comportamento

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Q

POSIÇÃO

A

posição de mercado (elo entre o ambiente interno e externo

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Q

PERSPECTIVA

A

personalidade da empresa

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