Organização e Estratégia

Question 1

Características de uma estratégia de sucesso?

Answer 1

Simples, consistente, objetivos a longo prazo, perceber bem o ambiente externo e a concorrência, recursos, implementação efetiva

Question 2

Análise Swot

Answer 2

forças/fraquezas
oportunidades/ameaças

Question 3

Strategic Fit

Answer 3

-Consistência externa
-Consistência interna
-Sistema de Atividades
-Teoria de Contingência

Question 4

Brief history and definition of strategy

Answer 4

Financial budgeting (1950s)
Long-term planning (1960s and 1970s)
Industry attractiveness (1980s)
Resources and competencies (1990s)
Digitalisation, design thinking (2000s)
Flexibility, ecosystems (2010s)
Social and environmental responsibility (2020s)

Question 5

visibilidade da estratégia

Answer 5

entrepreneurs, documentos, decisões

Question 6

Tipos de estratégia?

Answer 6

1 Corporate Strategy (were to compete?)
2 Business Strategy (how to compete?)
3 External growth options (aliances..)
4 Functional Strategy

Question 7

Formação Estratégica

Answer 7

• Intended Strategy
• Deliberate Strategy
• Emergent Strategy
• Realized Strategy
• Planned Emergence

Question 8

Valor não económico

Answer 8

• Entrepreneurs ( outras motivações sem ser o dinheiro, autonomia, aspirações)
  -CEO ( responsável pelo propósito da organização: missão e visão)
• Proposta de negócio

Question 9

Valor económico

Answer 9

• Value
• Value creation
• Added value

Question 10

Excedente do consumidor e do produtor

Answer 10

• Value Creation
• Consumer Surplus
• Producer Surplus

Question 11

Shareholder Value

Answer 11

maximise owners profit, invisible
hand vs. short-termism, financial manipulation, excessive CEO compensation, risk management failures e.g. 2008-09 financial crisis

Question 12

Stakeholder value

Answer 12

maximise value creation i.e.
consumer surplus, producer surplus, and social externalities vs. measuring performance, corporate governance

Question 13

Enterprise Value

Answer 13

Market capitalisation of equity plus
market value of debt (minus cash and marketable securities to value only the business itself) vs. stock market bias

Question 14

Analysis of strategic performance

Answer 14

-Four steps (appraisal, diagnosis, adjustment, targets)
-Future oriented appraisal
-Past oriented appraisal (accounting ratios)
-Diagnosis by ROCE or ROA disaggregation (value drivers)
-Operational (short-term) and strategic (long-term) adjustment
-Performance targets (strategic profit drivers vs. profit itself)

Question 15

Environment

Answer 15

different levels of external influences that
impact the firm’s decisions and performance (by nature e.g. PESTEL or by distance – micro, meso, macro

Question 16

Environmental scanning

Answer 16

keeps the firm alert but may result in information overload (vital vs. important)

Question 17

Determinants of industry profit

Answer 17

customer value, competitive intensity, bargaining power of suppliers and buyers

Question 18

Structural determinants of an industry

Answer 18

concentration, entry and exit barriers, differentiation, information availability