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oral exam Flashcards

1
Q

ENTREPRENEUERS

A

value creators, self confident, determined, thrive on inequality and disruption, main motivatior-making a profit, sell innovative products or compete against established competitors

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2
Q

What does it mean to liquidate a company?

A

the process by which a company (or part of a company) is brought to an end, and the assets and property of the company are redistributed

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3
Q

Where does brand value come from?

A

costumers loyalty
accountants measure book (recorded value of its tangible assets such as bulidings) and market(combined price of all its shares)

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4
Q

TYPES OF COMPANY STRUCTURES

A

-CHAIN OF COMMAND
hierarchical
functional
flat
matrix
teams
22 str

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5
Q

When should a company use penetration pricing?

A

introduction stage and decline stage

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6
Q

PRODUCT LIFE CYCLE

A
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7
Q

Labour relations

A

relations between employers and employees

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8
Q

Market segmentation

A

dividingthe market into different groups of buyers who have diff buying habits and requiremnets

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9
Q

TRADE UNION

A
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10
Q

progressive tax

A

tax levied at a higher rate at higher income

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11
Q

Price skimming

A

setting a high price for a product to make maximum revenue before competing products appear at the market

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12
Q

ADVERTISING

A
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13
Q

Matrix structure

A
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14
Q

Corporate vs individual branding

A
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15
Q

two types of debts

A
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16
Q

PUBLIC SECTOR

A
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17
Q

GAILBRAITH VS FRIEDMAN

A
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18
Q

product

A

anything that might be offered to market that might satisfy a want or a need

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19
Q

distribution chanels

A

all the companies and individuals involved in the moving the g&s from the producers to the consumers

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20
Q

marketing mix

A

all the different types of products a company sells

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21
Q

cv

A

a record of a persons education employment intrests

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22
Q

advertising brief

A

a statement of objectives of the advertising campaign

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23
Q

MASLOW PYRAMID FOR NEED AND HOW DO EMPLOYERS USE THEM

A
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24
Q

industrial action types

A

slowdown, picketing, strike, work to rule,

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25
Q

price penetration

A

the strategy of setting a low price in order to increase market share and and sell a large volume

26
Q

THREE TYPES OF ECONOMIC SYSTEMS

A
27
Q

market segmentation

A

dividing a market into different groups of buyers who have different requirements and and buying habits

28
Q

chain of command

A

a system of authority with different levels one above the other

29
Q

BUSINESS PLAN

A

a document drawn up to show how a business is planned to work

30
Q

regressive tax

A

a tax that hits the lower income individual harder

31
Q

product line

A

a group of closely related products sold to the same costumer groups and marketed through the same outlets

32
Q

difference tax evasion and tax avoidance

A

Tax avoidance is any legal method used by a taxpayer to reduce the amount of tax you pay to a legal minimum.
tax evasion relies on illegal methods such as making false declarations to the tax authorities.

33
Q

market research

A

collecting analyzing and reporting dacarelevant to a specific marketing situation

34
Q

PRIVATE SECTOR

A

craotian legal system diff types of companies
crafts
independent proffesions
limited liability comp
joint stock/comp limited by shares

35
Q

market imperfections

A

the inability for markets to deliver a good or service

36
Q

allocation of resources

A

the choosing of the particular use to which a scarce material is put

37
Q

HOW CAN A GOVERNMENT RAISE TAX MORALE?

A
38
Q

austerity plan

A

governmentsefforts to reduce public spending to try to reduce budget deficits

39
Q

PRIVATIZATION

A

relying less on the government to meet peoples needs and more on private institutions

40
Q

how can we finance start-ups?

A

government loan, government grant, incubators, business angels, venture capital firms, crowdfunding

41
Q

brand switchers

A

people who are not loyal to brand but buy various competing products

42
Q

HYGIENE FACTORS AND MOTIVATORS

A
43
Q

direct tax

A

tax placed directly on an individual or business
income tax, property, on assets

44
Q

RECRUITMENT

A
45
Q

THEORY X AND Y

A
46
Q

THE BOLOGNA PROCESS

A
47
Q

public vs private limited companies

A

BOTH
ownership-shereholders
con. and dec.-board of directors
incorporated, limited liability for debts
sourc. of finances-sale of shares (*)
PRIV-possible conflict between owners and management
PUBLIC-possible takovers

48
Q

5 TASKS OF A MANAGER

A
49
Q

scholarship vs tuition fee

A

Tuition fees are the money that you pay to be taught
a grant made to support a student’s education, awarded on the basis of academic or other achievement

50
Q

job security vs job safety

A

job security is knowing there’s little risk to loosing ones employment
job safety is knowing there is no risk of you getting physically hurt in a workplace

51
Q

multi branding strategy

A

an individual branding strategy that allows companies to fill up more shelves, acquire grater market share, attract brand switchers, motivate the workers in a company by creating internal competition

52
Q

tax morale

A

inner willingness and motivation to pay taxes

53
Q

industrial action

A

action taken by employees of a company like a strike slowdown work to rule

54
Q

brand

A

name symbol or logo that distinguishes products and services from competing offerings

55
Q

incubator

A

an organization to advance the growth and success of entrepreneurial companies through many business support resources and services

56
Q

indirect tax

A

levied on the production or consumption of goods and services or transportation VAT

57
Q

media plan

A

the plan of where to advertise in order to reach the right the right people

58
Q

business angels

A

a rich investor who provides capital for a start up in exchange for ownership equality or a stake in the company

59
Q

target market

A

a particular group of consumers at which a product or service is aimed

60
Q

IPO

A
61
Q
A

eng (2 decks)

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