Optional - Strategic Real Estate (L3)

Question 1

What was your clients objective?

Answer 1

As a FTSE100 company they aim to maximise value but also pay attention to tenant mix and brand strength.

Question 2

Letting strategy report, Lewisham

Talk me through your level 2 example

Answer 2

• Strategy report to client
• Addressing underutilised public areas which lack engagement
• Proposed enhancing public realm and hosting marketing events
• Recommended including play area, attract families

Question 3

Strategy review for Leisure Scheme, Milton Keynes

Talk me through your level 2 example

Answer 3

• Client objective - reduce voids and increase rents
• Unit had remained vacant for numerous years
• Multiple vacancies and upcoming lease expiries, timely report
• Gap analysis carried out
• Incorporate soft play to the mix
• Would attract families, more disposable income
• Increase dwell time and add new visitors

Question 4

Shopping centre, Glasgow

Talk me through your level 3 example

Answer 4

• Client objective - increase income
• Attended client’s strategy day
• Provided update on restaurant and leisure market
• Recommended creation of 15,000 sq ft leisure unit
• Shared list of suitable target operators

Question 5

Food court redesign, Oxford

Talk me through your level 3 example

Answer 5

• asked to present strategy to revistalise an underutilised area of the street food hall
• area was struggling with low footfall and weak sales therefore unattractive to tenants
• ruled out converting to retail or lesiure due to costs
• proposed adding 4 new kiosks, retained top performers
• drawing on inspiration from other halls, I recommended upgrading area
• presented plan to client