Option 2: SAPA Flashcards
The economics of hosting a major event
Positive example- Sydney 2000 Olympics
Negative examples- Vietnam (opting to not host Asian games), Brazil World Cup- cost vs benefit for poor country
Identify instances when Australia has used sport for political purposes and evaluate the impact of this on the athletes and the Australian public
Moscow Olympics
Apartheid boycott
Politicians attending sporting events for popularity
What does it meant by refering to sport as a “commodity”?
It means that sport is something that can be sold. In other words used to make money
Sport being used to promote an Australian national and regional identity?
Olympic coverage/opening ceremony (Sydney 2000)
Sporting success in international events
State of Origin
What are some reasons for sport turning professional
- Cover the cost of training, travel, time away from work
- Improve the standard of sport and competition and improve marketability
Sport as big business. Key Points
- Elite sports people are used to convince consumers to use a particular sporting product
- New products and fashions move in and out on a regular basis EG: Tennis
- Teams now have coaches, trainers, doctors, physios and media managers
- Big stadiums, lucrative sponsorhip deals due to exposure
Advantages of Sponsorship
- Economic Growth for countries who hose events such as Olympics, grand prix. ECT
- Lifts the profile of sports and improves overall quality
- Athletes can compete internationally
- Athletes can make a living
- Greater recognition of sport
- Most large deals include income for the development of that sport at a junior level
Disadvantages of Sponsorship
- Sports tend to be male therefore less female coverage, less sponsorship.
- Difficult for sports that don’t recieve much
- Negative associations between sport and sponsorship EG: Alcohol and betting companies. Tobacco companies in the past
- Sponsorship can force rule changes to sports to accomodate advertising or make it more exciting
- Loss of tradition from changing names of Stadiums, ovals and competitions EG: -Sheffield Shield became Pura Milk CUP. Lang Park became Suncorp Stadium
- Uniform changes
Athletes and Advertising. Key points
To advertise is to endorse a particular brand or product in order to raise the sales for the sponsor. They do this by:-
- Wearing clothing with the companies logo
- Using a particular brand, sunglasses, cars etc.
- Thanking sponsors at presentation.
How many State of Origin Series did QLD win in a row before they were robbed in 2014?
8 in a row. (This does link to the development of regional identity through sport. Supporters become fiecely proud of their regional team around state of origin time each year) GO THE MAROONS
Economic considerations of hosting a major event
Positive
- Increased tourism
- Creates jobs before and during
- New facilities after the event (Sydney Olympic park)
- Attracts the best athletes to provide good competition experience
Negative
- Expensive to bid (World cup bids)
- Expensive to build facilities (Sochi)
- If unused after the event facilities can fall into ruin due to large maintance costs (Bacelona, Greece)
Provide some examples of metaphors used in sport
Metaphors
“Game was a tough battle”
“War between teams”
How have sports been changed to suit the needs of the media? Give examples
UNIFORMS- - coloured cricket uniforms RULE MODIFICATIONS -Twenty20 Cricket, - Super rugby rules, - golden point in NRL STRUCTURE TO ACCOMODATE AD BREAKS - AFL bounce after the commercial break - Scheduling certain games (for teams with larger fan bases) during primetime
How does the media influence our understanding of sporting events?
(Hint: The way a sport is portrayed in the media influences our understanding, values and beliefs)
Key points
- Amount of coverage given to particular sports influence peoples perception of our important sports are (eg NRL in NSW compared to other sports)
- Importance of events is often constructed through media hype
- level of knowledge we have about sports is also dependant on the coverage given (televised sports stars have a higher profile)
- media can portray sports or their stars in a positive or negative light
- language and images using can influence public perceptions
What was the reason for the formation of the Australian Institute of Sport?
The AIS was formed following poor performance from Australia’s olympic team at the 1976 Montreal Olympics
(Government funding)
Because sport was seen as a large part of the Australian Identity
