Optimizing Your Website

Question 1

What is optimization?

Answer 1

An act, process or methodology of making something as fully perfect, functional or effective as possible

Question 2

What is the Inbound Marketing Methodology?

Answer 2

Attract-> Convert-> Close-> Delight

Question 3

Who does the “Attracting” Phase start with and what are its components?

Answer 3

Strangers

Blog-Social Media-Keywords-Pages

Question 4

Who does the “Converting” Phase start with and what are its components?

Answer 4

Visitors

Calls To Action- Landing Pages- Forms-Contacts

Question 5

Who does the “Closing” Phase start with and what are its components?

Answer 5

Leads

Email-Workflow-Lead Scoring-CRM Integrations

Question 6

Who does the “Delighting” Phase start and end with and what are its components?

Answer 6

Customers-> Promoters

Social Media- Smart Calls to Action- Email- Workflow

Question 7

What does optimization mean for a website?

Answer 7

Setting your site up for success

Question 8

What is website optimization?

Answer 8

Getting people to your site and what to do with them once they are there.

Question 9

Depending on your company’s goals…..

Answer 9

You may focus on different types of optimization

Question 10

Who are you optimizing your site for?

Answer 10

Website Visitors & Search Engines

Question 11

What are website visitors?

Answer 11

People who land on your website

Question 12

How do we get the right site visitors?

Answer 12

Focus on “buyer personas”

Question 13

What are buyer personas?

Answer 13

Fictional characters marketers create by doing research. They represent your ideal customer and help to refine your marketing activities.

Question 14

What factors do you include when creating buyer personas?

Answer 14

Name-Demographics-Goals

Question 15

Every marketing effort that is made should relate to….

Answer 15

Buyer Persona

Question 16

What are some benefits of having a buyer persona?

Answer 16

1. Create a website that speaks to them
2. Use language that they are comfortable with
3. Create marketing content and offers that interest them
4. Guide them throughout a specific path on your website
5. Encourages alignment for entire company

Question 17

Knowing your buyer persona will save…

Answer 17

Time, money and resources

Question 18

What is the percentage of links that are click are organic?

Answer 18

70%

Question 19

What are the two steps to optimizing your website?

Answer 19

1. Understanding your buyer persona(s) & prioritizing them

2. Build website and user experiences that speak to them-and search engines.

Question 20

How do you prioritize buyer persona(s)

Answer 20

1. Which is your most lucrative?

2. Which product/services appeal to them?

Question 21

How can you optimize your website?

Answer 21

1. Build a world-class website experience

2. Tell your company’s story ( Provide human element

Question 22

Experience is key

Answer 22

1. Content- Modules and guidance to next logical step
2. Design- Simple website navigation and color schemes.
3. Optimization- Keywords to attract website visitors and search engines

Question 23

On-page SEO is about

Answer 23

1. Consistency (for buyer personas)

2. Ease of crawl-ability (for search engines)

Question 24

How do you attract visitors to your site?

Answer 24

1 Select quality keywords that your buyer personas use.

2. Structure pages to make your keyword or topic
3. Structured pages using keywords make it easy to crawl

Question 25

Important On-Page SEO Elements are

Answer 25

1. Page Title
2. URL’s
3. Page Headers
4. Content
5. Meta Description( Also shows page title and URL)

Question 26

Key Takeaways

Answer 26

1. Develop key buyer personas is the first step in optimizing your site.
2. Invest in building a user-friendly website experience
3. Optimize your pages with keywords to attract search engines and keep visitors on your site once they get there.