Opportunities and threats from Micro Environment (2)

Question 1

What are the 3 elements of the micro-environment

Answer 1

Customers
Corporations (Suppliers and intermediaries)
Competitors

Question 2

What are the 6 models used to asses online behaviour

Answer 2

1) Persona model
2) Information/experience seeking (Directed/undirected information seekers, Directed buyers, bargain hunters, entertainment)
3) Hierachy of response (awareness, interest, evaluation, trial and adoption)
4) Multichannel (behaviour across channels)
5) Trust based models (link between trust drivers i.e. brand, Privacy, security etc to consumer response trust, engagement, purchase, loyalty, advocacy)
6) Social interaction (Self-directed, validators, avoiders, delegators)

Question 3

What are the porters 5 forces competitive analysis model

Answer 3

Buyer power 
Supplier power 
Threat of substitutes 
Barriers to entry 
Existing rivalry

Question 4

What are the 7 types of intermediaries

Answer 4

1. Media site
2. Comparison site*
3. Search engines
4. Social networks
5. Blogs
6. Vertical industry (dedicated industry sites)
7. Directories