Campaign Planning (8)

Question 1

What are the 6 digital campaign steps

Answer 1

1. Goal setting
2. Campaign insight
3. Segmentation and targeting
4. Message development
5. Budgeting
6. Integration into overall marketing communications

Question 2

What are the 8 strengths of a digital campaign

Answer 2

1) Push to pull
2) Monologue to dialogue
3) 1-many, 1-some, 1-1
4) 1-Many to many to many
5) Lean back and lean forward
6) Changed communication tools
7) Increase in intermediaries
8) Integration