OPINION POLLS

Question 1

when was the first opinion poll taken in the uk and what was the outcome?

Answer 1

in october 1938 , the public was asked whether they were satisfied with performance of PM neville chamberlain - 57% satisfied, 43 % dissatisfied

first predicted election result in 1945!!

Question 2

how did 2015 opinion polls impact on the election?

Answer 2

just before election predicted a huge hung parliament , led to an increase in support for the cons and a drop in support for labour

Question 3

who did cons announce labour would join a coalition with in event of hung parliament that also accounted for change in voting?

Answer 3

SNP

Question 4

give two examples of where polling figures were inaccurate and may have affected final result

Answer 4

• 2016 brexit referendum polls predicted a comfortable remain result
• 2017 polling data suggested theresa may would beat corbyn comfortably