Operations Management Quiz #1 Part 2 Flashcards
refers to a physical product or service or any idea which a customer or consumer needs and for which he is ready to pay.
product
are intangible products which are offered and purchased by consumers. ______ may also include an innovative idea on any aspect of operation.
service
benefits
functional, psychological, and social benefits
what is design
the human power to conceive, plan, and realize products that serve human beings, in the accomplishments of any individual or collective purpose.
is the complete process of bringing a new product to market.
New product development
characteristics of service
intangible, produce and consumed at the same time, often unique, high costumer interaction, inconsistent product definition, often knowledge based, frequently dispersed