Operations Management: Performance Management and Impact of Measures on Behavior Flashcards
The marketing practices that emphasizes a single sale with no further action necessarily required is
Transaction marketing
The technique commonly used to determine zero defects and goalpost conformance is called
Control Chart: A control chart shows the performance of a particular process in relation to acceptable upper and lower limits of deviation. Performance within the limits is termed statistical control. Processes are designed to ensure that performance consistently falls within the acceptable range of error.
The technique commonly used to analyze the source of potential problems and their locations within a process is called
Pareto Diagram
The management of a company would use ________ to compare and contrast its financial information to published information reflecting optimal amounts?
Benchmarking: Benchmarking would be used by a company in comparing its financial data to published information to determine if optimal results had been achieved. Benchmarking is the process often used to identify standards that define or quantify critical success factors.
The process often used to identify standards that define or quantify critical success factors is known as
Benchmarking
Comparisons to internally developed standards are known as
Budgets
The quality control tool used to evaluate error rates and process improvement issues in a manner that combined both a histogram and a line graph is referred to as:
Pareto Diagram
The technique commonly used to rank and analyze the individual and cumulative causes of defects is called a:
Pareto Diagram. A Pareto diagram represents an individual and cumulative graphical analysis of errors by type. Individual error types are represented on a histogram (bar graph) while the cumulative number of errors is presented on a line graph. The Pareto diagram is used to prioritize process improvement efforts.
Big Box Retailers is a cost leader that offers the lowest possible prices on consumer goods. The marketing practice that best describes Big Box Retailer’s approach would be:
Transaction Marketing: Big Box would use transaction marketing practices that emphasize a single sale with no further interaction necessarily required. Customers are attracted to low prices and will likely return based on price only.
Quality programs normally include a number of techniques to find and analyze problems. The technique commonly used to analyze the source of potential problems and their locations within a process is called a:
Fishbone Diagram: A fishbone diagram describes a process, the contributions to the process, and the potential problems that could occur at each phase of a process. The process is represented by a single horizontal line while the contributions to the process are represented by diagonal lines that create the image of a fishbone. Fishbone diagrams provide a framework for managers to analyze the problems that contibute to the occurrence of defects.
Good Stuff Vitamin Corporation is trying to locate customers that will likely be interested in their range of health related products. The company is promoting their products to active adults and active seniors and has obtained a list of older adults from retirement associations and the names of individuals using other health related products such as athletic footwear. Future promotions are tailored to individual needs based on past orders. Good Stuff’s marketing practices could best be characterized as:
Database marketing involves gathering information on customers and using the information from that database to segment customers into target markets for a more effective selling effort. Good Stuff’s marketing research is locating potential customers based on traits exhibited in a database.
