Operations Management Flashcards
What are the different business functions/departments?
- Marketing
- Production/Operations (inc logistics)
- Accounting and finance
- Human Resources
- Customer service (inc sales)
What is the main role of marketing function?
- Showcasing company in a positive light
- Why customers should purchase
- Drawing in target audience
(Promotion and Research)
What is the main role of production/operations function?
Planning, organising and directing all of the activities in an organisation which helps convert raw materials into valuable goods and services
What is the main role of accounting function?
To perform financial functions (recording and analysing) which monitor spending, sales and other financial relations
What is the HR function responsible for?
- Hiring/firing
- Training workers
- Maintaining interoffice relationships
- Dealing with employment laws
What is the main role of the customer service function?
Taking care of the customers needs by providing and delivering a professional and helpful service
What are logistics?
Involves getting the people and resources for something to be able to take place
What are the factors which indicate business size?
- No. of employees
- Amount of capital invested
- Sales turnover
- Share value
- Market share
- Assets
- Brand name and history
What advantages might arise from being a large business?
- More revenue/profits
- Economies of scale
- More opportunities for investment/growth
- More established - greater access to funding
How do businesses increase their size and become more successful?
- Continuously seek to improve
- Become efficient and productive
- Respond to market changes
- Provide a good service
How might a small business compete with a larger one?
- Develop good customer service and relationships
- Focus on a particular market (niche)
- Be more flexible to customer needs
What are the main criticisms of the UK being in the EU?
- More competition for businesses
- Free movement of people causes social issues
- Pay a membership fee
- Fund EU foreign aid
What are the reasons for being an EU member?
- Access to single market
- Free movement of people, more employees
- More opportunities
- No conflict between nations
What are some of the common problems UK firms face when trading internationally?
- Difficulty finding/understanding overseas customers
- Costly
- Fluctuating exchange rates
- Cultural issues (Ikea,India)
What assistance does the government give to UK business trading internationally?
- Finds customers and markets overseas
- Helps to promote via the internet
- Sets them up with contacts
- Provides export insurance (reclaiming losses)
What are multinationals?
Businesses which have activities and operations in more than one country
What benefits might multinationals bring to a country and its economy?
- Creates more jobs
- Improves standard of living
- MNCs work with charities
What limitations might multinationals bring to a country and its economy?
- Tax avoidance
- Exploitation
- Threat to local business
- Risk of monopoly
- Environmental threat
What are the effects of globalisation on a business?
- Increased competiton
- Hypercompetitive
What is hypercompetition?
The disruption of existing markets by flexible and fast moving business into new markets
What is a joint venture?
When 2 or more business pool their resources and expertise to achieve a particular goal. The risks and rewards of the enterprise are also shared
Why might a business form a joint venture?
- Business expansion
- Development of new products
- Moving into new markets
What possible problems are there with joint ventures?
- No better off then if done independently
- Could lead to legal issues post venture
- Difficult to properly co-ordinate
What is a strategic alliance?
An arrangement between two companies that have decided to share resources to undertake a specific and mutually beneficial project. A strategic alliance is less involved and less permanent than a joint venture
What do the production department (function) do?
- Manufacture the product
- Buy raw materials
- Monitor quality
- Packaging
- Storage
- Shipping
- Monitors productivity of staff
What are the benefits of using technology in production?
- Technology makes less mistakes
- Faster and better quality output
- Less costly in long term
What might the limitations be of using technology in production?
- Boring
- Redundancy of workers
- Health and safety issues
- Expensive to buy and repair
What are the objectives of production/operations?
- Increase output
- Cut costs to help break even and increase profit margins
- Improve quality
What factors need to be considered when setting objectives in production/operations?
- Size and type of business
- Other (possibly conflicting) objectives
- Current economy
- Performance of competition
- Laws and legislation
What is adding value?
An improvement to something that makes it worth more
How might a business add value to a product?
- Improve quality
- Greater speed of service
- Branding
- USP
- Better design
- More convenience
What is added value?
The increased worth a business creates for a product
How is added value calculated?
The difference between how much it costs for a business to produce a product and how much the product is then sold for is the added value
What are the benefits of using technology in business?
- More skilled labour force
- Increased output/production
- More sales and profits
- Cost effective in the long term
- Better quality
What are the 3 main types of production?
Job
Batch
Flow/Mass
What is job production?
Making a unique and specific product the a customer order
What is batch production?
Making a specific quantity of a product, products might slightly differentiate.
What is mass/flow production?
Making very large quantities of the same product on one machine
What are some advantages of job production?
- Motivates staff, less repetitive
- Better quality
- Meets customer needs
What are some disadvantages of job production?
- More costly
- Labour costs also increase because of skill required
What are some advantages of batch production?
- Lower labour costs
- Production is faster
- Economies of scale
What are some disadvantages of batch production?
- Less interesting for staff
- One stage of production has to be completed before next can begin, losing time
What are some advantages of flow production?
- Continuous, fast production
- Large amounts can be made
- Automation helps to cut costs
What are some disadvantages of flow production?
- Expensive to set up
- Increased costs and storage due to large amounts of stock needed
- Boring for staff
What is meant by specialisation?
Where a firm focuses on the production of a specific and small range of products (car manufacturing)
What is meant by division of labour?
The main process of production is split into many simple parts and each part is taken by different workers who are specialised in the production of that particular part
What are the advantages of specialisation/division of labour?
- Improved quality from specialist knowledge
- Higher customer satisfaction
- More motivated/productive workers
- Charge higher prices
What are the disadvantages of specialisation/division of labour?
- Boredom from repetitive tasks
- High labour costs for high skill level
- Business becomes increasingly dependent on staff (strike)
- Harder to recruit specialised staff
What is cell production?
When the flow production line is split up into units; each team or ‘cell’ is responsible for a significant part
How does cell production provide a means for job rotation?
Team members are skilled at a number of roles therefore they can swap
What is an advantage of cell production?
Job rotation, team working and increased worker commitment
What are 3 main methods of selling?
- E-commerce
- Face to face
- Telesales
What is meant by customer service?
The methods used by a business to look after its current and future customers
How might a business provide good customer service?
- Welcoming, friendly staff
- Good presentation of products
- Help customers out with knowledge
What are 3 benefits a business might receive from giving good customer service?
- Better reputation, more customers
- Helps boost revenue and profits
- Increased customer satisfaction and loyalty
What might the problems be with customer service in businesses?
- Costs more to train staff
- Creates a need for more staff
- Gives customers a sense of entitlement beyond what is reasonable