External influences Flashcards
What is meant by demand?
The amount of a good/service that customers are willing and able to buy at any given price
What is meant by supply?
The amount of a good/service that sellers are willing and able to sell at any given price
What is equilibrium?
The situation where demand and supply are equal
What are the main demand factors?
Price Income Promotional offers Taste/Fashion Substitutes Complements
What are the main supply factors?
Price Costs Taxes Subsidies Competitive supply
What is elasticity of demand?
Measures how sensitive quantity demanded is to a change in price
What is meant by inelastic demand?
When QD is not very sensitive to a change in price (fags)
Why might products be inelastic?
It is an essential product and/or there are not many substitutes
What is meant by elastic demand?
When QD is sensitive to a change in price
Why might products be elastic?
They are luxuries which means you can either not buy it, or there are many substitutes
Income definition
How much you’re paid
Wealth definition
Total value of assets
What is meant by competition?
Rivalry amongst sellers
What is a market?
When buyers and sellers meet
What is the market price?
A price range in a market at which consumers are prepared to pay
What is mark up?
The difference between the cost of producing an item and the price at which it is sold
How are mark up and profit different?
Profit refers to the business as a whole whereas mark up is concerned with individual products
What is a competitive market?
A market in which there are a large of number of sellers. Competition is mainly based on price
What is a monopoly market?
A market dominated by one seller
Why are prices not always higher for a monopoly?
Large firms may pass on savings to customers in the form of a lower price because they benefit from EoS
What is an oligopoly?
Where a market is dominated by a few firms
What is an example of an oligopoly?
Mobile Phone market (o2, ee ..)
What are prices like in an oligopoly?
High and similar
How might oligopolies compete with each other?
Non price differences (customer service, deals, etc.)
What is a collusion?
When rival companies cooperate for their mutual benefit. When two or more parties act together to influence price levels, thus preventing fair competition
What is monopolistic competition?
A market structure with many competing firms each of whom supplies a slightly differentiated product
What is a business which has monopolistic competition and has non price differences?
Taxi service - late pick up, disabled access, luxury cars…
What is meant by market size?
The collective value of goods/services that buyers purchase
What is meant by market growth?
The percentage growth in the size of the market. This is measured over a specific time period
What is the market share?
The percentage of total sales that a business has in a specified market
What can a business do to increase their market share?
- Meet customers needs
- Sell more
- Find out why old customers no longer use products
- Have a clear marketing plan
- Use a variety of marketing techniques
- Merge w competitor
What is a barrier to entry?
Factors that could prevent a firm from entering and competing in a market
What are some examples of barriers to entry?
- Large start up costs
- Having the marketing budget to break customers loyalties
- Inability to gain economies of scale
- Existing businesses may start a price war
- Legal restriction such as a patent
What is a patent?
Someone can’t copy your idea/design
What is a barrier to exit?
Factors that could prevent a firm from leaving a market, even if it wanted to
What are 3 possible barriers to exit?
- Redundancy payments
- Difficulty selling off capital
- Contracts with suppliers
What is meant by market dominance?
A measure of market share compared to competitors
What is market power?
The ability of a firm to influence or control the terms and conditions (e.g, higher prices) on which goods are bought and sold
What is a merger?
When two companies join together to form a new larger business
What is a takeover/acquisition?
Buying 51% of shares to achieve control of another company
What are a merger and takeover examples of?
External growth
What might be some benefits of mergers?
- Increased market power and dominance
- Reduce competition
- More sales revenue
- Increase market share
- EoS
- New skills
What is the definition of a multinational?
A business that has activities in operations in more than one country
What are 3 examples of a multinational?
McDonalds
Microsoft
Shell
What does CMA stand for and what do they do?
The Competition and Markets Authority regulate business and promote competition for the benefit of consumers
What are the responsibilities of the CMA?
- Investigating anti competitive merger
- Investigating breaches of anti competitive agreements
- Bringing criminal proceedings against collusion
- Enforcing customer protection
Can the CMA block mergers/takeovers from happening all together?
Yes
What else can the CMA do to sanction businesses?
- Sue for damages
- Disqualify individuals from directing a company
- Fine them
What is meant by organic growth?
Growth from within the business such as launching a new product or service
What is the definition of globalisation?
The increased integration and interdependence of national economies (the world relying on each other and coming together to trade in each others markets)
What factors have enabled globalisation to work and be so popular?
- E commerce
- Communication technology
- Easy movement of capital
- Free movement of people
- Rise of multinationals
Why might companies be keen to operate as a multinational?
- Economies of scale
- Take advantage of less legal constraints
- New markets with less competition
- Lower wages
State 2 advantages of being a multinational
- Employment opportunities for LEDCs
- Cheaper labour
State 3 disadvantages of being a multinational
- Unsafe working conditions/exploitation leading to bad reputation
- Lack of control due to distance
- Drives local businesses out of the market
What is meant by the word ‘strategy’?
A plan of action
What is meant by global strategy?
A plan that helps a business consider how to build a competitive global advantage
What is a global brand?
Brands that would be recognised throughout the world (Starbucks, Adidas..)
What are some opportunities linked with globalisation?
- Cheaper rent/labour
- Increased market share and size
- Lack of legal constraints
- More disposable income in other markets
What are some possible threats linked with globalisation?
- Make UK workers redundant
- Bad reputation
- Cultural differences (Ikea in India)
- Fluctuating exchange rates
What is meant by free trade?
International trade can take place without tariffs, quotas and other restrictions
What is the STEEPLE model?
A model used to assess changes in the external environment that might impact a business
What does STEEPLE stand for?
Social Technological Environmental Economic Political Legal Ethical
What is the European Union?
The economic and political union of most European states. It is aimed at reducing trade barriers and harmonising economic policy
What is the eurozone?
The group of countries that share the euro currency
What are 3 things that come with being an EU member?
- Paying a membership fee
- Regulations/laws must be followed by member countries
- Free movement of goods, services, capital and people
What is meant by free trade?
The agreement between countries to trade with each other without barriers (tariffs and quotas)
What is a tariff?
A tax paid on imports
What is a quota?
A physical limit on the quantity of a good that can be imported into the country in a given amount of time
What might be 2 (business) arguments for leaving the EU?
- No longer have to comply with EU laws (expensive)
2. Encourages domestic trade
What might be 2 (business) arguments for remaining in the EU?
- trade benefits
2. Larger pool of staff for recruitment
What are the impacts of political uncertainty such as Brexit for a business?
Political uncertainty leads to business investment reducing, consumer spending reducing and so revenue and profits decrease
What are some examples of political factors that might affect a business?
- Brexit/The EU
- Competitions policy (CMA)
- Privatisation
- Minimum wage decisions
What are demographics?
The characteristics of human population and population groups
What are 2 current demographic changes in the UK?
- Ageing population
- More ethnically diverse
What are possible social factors that could affect a business?
- Demographics
- Social habits (eating out more)
- Changes in employment (shorter hours)
- Changing role of women (female dominance in the workforce)
- Changing attitudes to work
- Education
- The grey pound
What is meant by the grey pound?
Retired people having greater wealth through a combination of property, pensions and savings
What is meant by ethics?
The judgement of whether something is morally right or morally wrong.
What are some examples of moral/ethical issues?
- Low wages/Unfair treatment
- Child labour
- Untested medicine
- Environmental damage
- Discrimination
What are some of the benefits of ethical behaviour?
- Attract new customers
- Attract better quality employees
- Create positive publicity
- Increase sales and profit
What are the disadvantages of trading ethically?
- Increased costs
- Prices might be higher from increased costs affecting sales and competition
- Might not have a big effect - waste of time
- Puts pressure on the expectations of a business
Why might having ethical objectives conflict with other business aims and objectives?
It may conflict with other objectives because the cost increase will affect ability to maximise profits and this will have a knock on effect to increasing market share. In addition, it also reduces likelihood of growth based off a lack of funds
What are some possible ways a business could improve its ethical profile?
- Charity work
- ‘Buy one, donate one’ model
- Manufacture domestically
What are the benefits of a business manufacturing domestically?
Workers can be paid fairly and it reduces carbon footprint due to less transport
What types of environmental problems do the operation of businesses cause?
- Air pollution
- River/sea pollution
- Deforestation
- Noise pollution
- Congestion
What does sustainability mean?
The endurance of resources. Refers to preventing negative impacts from economic systems and production, on the earth and the environment
How can a business behave more sustainably?
- Recycling scheme
- Water and energy saving measures
- Alternative/renewable energy sources
- Buying products from sustainable farmers
What is gross domestic product (GDP)?
The total value of output produced in an economic year
What is meant by economic growth?
The annual percentage change in GDP
If the economic growth is 5% in one year and 3% in the next - is this growing or shrinking?
It is growing just at a slower rate
What would happen if GDP went down?
It would mean the economy is shrinking and so there would be job cuts and falling house prices
What would happen if GDP went up?
It would mean the economy is expanding and so there would be increased wealth plus more new jobs
What can the government do to increase GDP?
- Encourage investment by offering subsidies
- Improve infrastructure to increase the speed at which products can be delivered
- Improve the quality of human capital by investing in education