Operations Flashcards
Define operations.
The business processes that involve transformation, or more generally, ‘production’.
What does strategic mean?
refers to long-term, broad aims affecting all key business areas.
What does the strategic role of operations management involve?
involves allocating resources so that all aspects of business meet customer’s needs.
What is cost leadership?
involves aiming to have the lowest costs or to be the most price-competitive business in the market.
What does cost leadership involve balancing?
Balance between cost and quality.
What is a key component of cost leadership?
Economies of scale
Define economies of scale.
refers to costs savings that occur as a result of an increase in the scale of a business’ operations.
Economies of scale =
as _____ increases, _____ decreases.
As output increases, costs of production decreases.
What is good/service differentiation?
distinguishing products in some way from those of competitors.
Define standardisation.
The making of products that are homogeneous or identical.
How can a business differentiate goods?
- varying the actual features of the good
- varying product quality
- varying any augmented features
How can a business differentiate services?
- varying amount of time spent on a service
- varying the level of expertise brought to a service
- developing self-service options
- flexibility
- no fuss
- varying the quality of materials or technology used in the delivery of the service.
What is the advantage of cross branding or strategic alliances?
adds value to products by offering consumers added benefits from a cross-branding arrangement.
What are some examples of cross branding arrangements?
coles + shell
Woolworths + caltex
What are standardised goods?
- those that are mass produces, usually on an assembly line.
- uniform in quality and meet a predetermined level of quality.
- generally produced with a production focus.
What are customised goods?
- those that are varied according to the needs of customers.
- produced with a market focus
What is emphasised in operations processes for perishable goods?
- high standards of quality, safety and cleanliness in production.
- short lead time and distribution that is efficient.
- suitable packaging and storage processes in production and distribution.
What must be integrated in operations processes for non-perishable goods?
- manage all aspects of quality in production
- effective inventory management strategies to be highly responsive to market demand and minimise waste.
what are intermediate goods?
When goods are processed more than once because they become inputs that require further processing.
What is an example of standardised services?
fast food industry
What is an example of customised services?
Doctors, lawyers
Define interdependence.
The mutual dependence that the key business functions have on one another.
When does interdependence occur?
- when each key business function area is committed to the same business goals as the other key areas.
- they each work in a coordinated and collaborative way to achieve these goals.
What are some examples of interdependence between business functions?
Sales + marketing
Finance + administration
Operations + R and D
What are the influences on operations
- globalisation
- technology
- quality expectations
- cost based competition
- government policies
- legal regulation
- environmental sustainability
- CSR
Define globalisation.
the removal of barriers of trade between nations.
What is globalisation characterised by?
- increasing integration between national economies
- high degree of transfer of capital, labour, intellectual capital and ideas, financial resources and technology.
What is the positive influence of globalisation on operations?
- provides a source of market opportunities from other nations and to other nations.
What is an example of globalisation?
Apple
- electronic goods are designed in the USA, manufactures in China, and sold globally.
Define technology as an influence on operations.
The design, construction and/or application of innovative devices, methods and machinery upon operations processes.
What are the positive influences of technology on the administrative level of operations?
organisation, planning, decision making, control of operations processes.
What are the positive influences of technology on the processing level of operations?
manufacturing, logistics and distribution, quality management, inventory management, supply chain management and sourcing.
How can globalisation be a threat to business?
- more competition:
- businesses that become global and apply cost leadership principles can undercut the market and dominate.
What influences how global businesses target global markets?
- product design
- choice of location for manufacturing facilities
- management of quality, logistics, inventory management processes.