Onsite ROAS Sales CTR QA Flashcards
1
Q
What is a ROAS Benchmark
A
A $2-$3 benchmark is overall , higher AUR sometimes $4-$5
2
Q
Are Sales & buyers de duplicated across lines?
A
yes we deduplicate buyers and sales across lines
3
Q
Why does my item level sales not match the deck?
A
The excel level sales are based on those shoppers were able to identify, and specific to onsite the store sales are undervalued because it does not account for extrapolation
4
Q
Is sales deduped across channels activated?
A
No because each channel and the manner in which the individual log level data exposure is passed back into macy’s is no uniform
5
Q
Can you break out click and view through?
A
We are CPM based not CPC based, and we do not actively show it but typically 96% of sales are view through
