Methodology by Channel

Question 1

Which 6 channels have the same 14 day view through window?

Answer 1

Onsite Display, CTV YTV, CTV Non YT, Programmatic Display, Programmatic Video, and Email

Question 2

What is the difference in Click through window in sponsored products in Criteo vs. Citrus

Answer 2

Criteo has a only 30 day click through impacted by halo, and citrus has a 14 day click through impacted by halo

Question 3

Onsite Display, CTV YTV, CTV Non YTV, and Email all have the same measurement level, what is it?

Answer 3

Merchant hierarchy, usually same brand category

Question 4

What is facebook’s measurement level?

Answer 4

Conversion Pixel, Web IDs at the brand category level,

Question 5

What is programmatic display measurement level

Answer 5

Merchant hierarchy, usually same brand category. Also, uses conversion pixel in media math for inflight ROAS tracking, web ids at the brand category level

Question 6

What channels have last touch as their attribution model?

Answer 6

Facebook, SEM, Sponsored Products (Criteo & Citrus)

Question 7

What channels have multi credit based on frequency to exposure/linear as their attribution model?

Answer 7

Onsite, CTV YTV, CTV Non YTV, Offsite Display & Video, Email

Question 8

What channels can not have new buyers?

Answer 8

Facebook, CTV YTV, CTV Non YTV, SEM, Sponsored Products

Question 9

What 3 channels do we not account for store sales?

Answer 9

Facebook, SEM, Sponsored Products

Question 10

Is facebook the only channel that we don’t account for App Sales?

Answer 10

Yes