ONLINE Flashcards
Address bar
The graphical control element address bar (also location bar or URL bar)
shows the current URL and accepts a typed URL that navigates the user to a
chosen website in a web browser
Archive (blog)
A sidebar on your blog with a list of old blog messages
Avatar
A term used in computer mediated environment to mean a virtual person
Backbone
High speed communications links used to enable internet communications
across and between countries.
Blogosphere
The realm of Internet blogs and the people who read or write them.
Blogroll
A page or part of a blog with a set of links to other blogs.
Bounce Rate
Represents the percentage of visitors who enter the site and then leave (“bounce”) rather than going to view other pages within the same site.
Broadband
Technology
A term referring to methods of delivering information across the internet
at a higher rate by increasing bandwidth
Cookies
Cookies are small text files stored on an end users computer to enable web
sites to identify the user. They enable a company to identify a previous
visitor to a site, and build up a profile of that visitor’s behaviour.
CSS
Stands for “Cascading Style Sheet.” Cascading style sheets are used to
format the layout of Web pages. They can be used to define text styles,
table sizes, and other aspects of Web pages. CSS helps Web developers
create a uniform look across several pages of a Web site
Digital Signatures
The electronic equivalent of written signatures which are used as an online
method of identifying individuals or companies using public key encryption.
Directories
Directory web sites provide a structured listing of registered web sites in
different categories. Examples include Yahoo and Excite.
Domain
An internet address that consists of part of a name (Second-Level Domain
or SLD) and an extension (Top Level Domain or TLD). In the domain
‘customer.be’ ‘customer’ is the SLD and ‘.be’ the TLD. ‘www’ in the beginning can be left out and does not belong to the domain.
Embed
An embedded file refers to any type of multimedia file that you might
insert, or embed into the Web page. This includes files like graphics and
sound files.
Entry Page
The page at which a visitor enters a web site. Often considered the most
important page of a site, which should clearly indicate the purpose of the
site and download quickly to the user’s browser.
Exit Page
The page from which a visitor exits a web site. Often identified by analysis
of the log files created on the server. Can often be used to diagnose
usability issues.
Extension
This is added at the end of the file name; it indicates what kind of file it is.
This file extension consists of one or more letters (generally three) after the
last dot in the name. In the file name ‘foto.jpg’ ‘jpg’ is the extension.
Flow
Describes a state in which users have a positive experience from readily
controlling their navigation and interaction on a web site.
Footer
The bottom section of a webpage is also known as a footer. This area
typically contains the name of the company or organisation that publishes
the website, along with relevant copyright information. Some websites
may also include basic navigation links
FTP
File Transfer Protocol: a software protocol for exchanging information
between computers over a network.
Graphic Design
All factors that govern the physical appearance of a web page.
Hashtag
(On social-networking websites) a word or phrase preceded by a hash mark
(#), used within a message to identify a keyword or topic of interest and
facilitate a search for it.
Hyperlink
A hyperlink is a word, phrase, or image that you can click on to jump to a
new document or a new section within the current document. Hyperlinks
are found in nearly all Web pages, allowing users to click their way from
page to page
Internet
Governance
Control of the operation and use of the internet
Internet of things
The Internet of Things revolves around increased machine-to-machine
communication; it’s built on cloud computing and networks of data-
gathering sensors; it’s mobile, virtual, and instantaneous connection; and
they say it’s going to make everything in our lives from streetlights to
seaports “smart.”
Jump break
When you add a Jump break in your blog post the paragraph or text before
the jump break is shown on the home page of your blog or website. It’s like
an introduction of your tutorial or article on the homepage of your
website. So in order to view the complete post users have to click on read
more link. This keeps your home page clean and helps to generate more
page views.
Label
Labels enable you to create a certain order in your messages. Labels are
also called ‘tags’ of hashtags, keywords…
Meta Tag
Text within an HTML file summarising the content of the site (content meta
tag) and relevant key words (keyword meta tag), which are matched
against the keywords typed into search engines.
Micropayments
(micro transactions)
Digital cash systems that allow very small sums of money (fractions of 1p)
to be transferred but with lower security. Such small sums do not warrant a
credit card payment because processing is too costly.
Microblogging
The act or practice of posting brief entries on a blog or social-networking
website, the most popular example being Twitter.
Navigation
The method of finding and moving between different information and
pages on a web site. It is governed by menu arrangements, site structure
and the layout of individual pages
Open data
Data that can be freely used, re-used and redistributed by anyone - subject
only, at most, to the requirement to attribute and share alike.
Opt In e Mail
The customer is only contacted when he or she has explicitly asked for
information to be sent
Permalink
Short for “permanent link.” A permalink is a URL that links to a specific
news story or Web posting. Permalinks are most commonly used for blogs,
which are frequently changed and updated
Plug-in
Plug-in applications are programs that can easily be installed and used as
part of your Web browser. Initially, the Netscape browser allowed you to
download, install, and define supplementary programs that played sound
or motion video or performed other functions. These were called helper
applications. However, these applications run as a separate application and
require that a second window be opened. A plug-in application is
recognized automatically by the browser and its function is integrated into
the main HTML file that is being presented
Portal
A web site that acts as a gateway to the information on the internet by
providing search engines, directories and other services such as
personalised news or free email.
Random digital
dialling
Method of obtaining respondents for telephone interviews whereby the
exchange digits are dialled and then the rest of the digits are dialled at
random. Random-digit dialling gives accessibility to unlisted as well as
listed telephone numbers
Referrer
The site that a visitor previously visited before following a link
Robot
A tool also known as a spider that is employed by search engines to index
web pages of registered sites on a regular basis.
Search Engine
Listing
The list of sites and descriptions returned by a search engine after a user
types in keywords
Search Engine
Optimisation
Search engine optimisation is a methodology of strategies, techniques and
tactics used to increase the amount of visitors to a website by obtaining a
high-ranking placement in the search results page of a search engine (SERP)
– including Google, Bing, Yahoo and other search engines.
Search Engine
Ranking
The position of a site on a particular search engine. Typically search engine
users visit only high ranking sites, so a high position is important.
Sidebar
A sidebar is a user interface element that displays a list of choices. It
typically appears as a column to the left of the main content, though it can
appear on the right side as well
Site Statistics
Collected by log file analysers, these are used to monitor the effectiveness
of a web site
Site Stickiness
An indication of how long a visitor stays on a site. Log file analysers can be
used to access average visit times.
Site mapping Tools
These tools diagram the layout of the web site, which is useful for site
management and can be used to assist users
Spider
A tool, also known as a robot, that is employed by search engines to index
web pages of registered sites on a regular basis.
Tagging
Tracking of origin of customers and their spending patterns
Template
A template is a file that serves as a starting point for a new document.
When you open a template, it is pre-formatted in some way. It is either
free of charge or you have to pay for it.
Traffic
The amount of data sent and received by visitors to a web site, blog…
Unsubscribe
An option to opt out from an email newsletter or discussion group
Upload
The transfer of files from a local computer to a server. Usually achieved
using FTP
URL
Uniform Resource Locator is the unique address for a file that is accessible
on the Internet
Vlog
Is a videoblog; the videoblogger uses videos often accompanied by text.
Web Analytics
Reporting and analysis of data on web site visitor activity.
Web Servers
Web servers are used to store the web pages accessed by web browsers.
They may also contain databases of customers or product information
which can be queried and retrieved using a browser
Web Site
Content accessible on the world wide web that is created by a particular
organisation or individual. The location and identity of a web site is
indicated by its web address or domain name. It may be stored on a single
server in a single location or a cluster of servers
Web Site
Management
The process whereby metrics such as page impressions are collected and
evaluated to assess the effectiveness of internet marketing activities in
meeting customers, business and marketing objectives
Webmaster
The webmaster is responsible for ensuring the quality of a web site. This
means achieving suitable availability, speed, working links between pages
and connections to databases as required.
Widget
These are small applications within your site or blog. Widgets include icons,
pull-down menus, buttons, selection boxes, progress indicators, on-off
checkmarks, scroll bars, windows, …
Wordmark
The representation of a brand by a distinctive typeface or lettering style.
Synonymous with logotype.
World Wide Web
A medium for publishing information on the internet. It is accessed through
web browsers, which display web pages and can now be used to run
business applications
