olviias notes Flashcards
Project implicit
Implicit social cognition: “thoughts and feelings outside of conscious awareness and control”
Goal is: “to educate the public about hidden biases and to provide a virtual laboratory for collecting data on the internet”
We have many unconscious biases but it is important to know that so we can change them in some cases or trust them in others
what is realibikty
ability to provide consistent data
issues with the IAT test
Test-Retest Reliability
Internal Consistency
Test-retest:
does the scale give similar results over time?
The IAT doesn’t consistently provide the same results over time. A person may take the test today and then take it again a few months later and get different results, even though their biases might not have changed.
Internal Consistency
do different versions or portions of the scale give similar results
IAT’s different blocks (for example, associating words or faces with positive or negative concepts) sometimes yield inconsistent results. This means the scale doesn’t always produce the same outcome when it’s broken into smaller parts.
validity
measuring intended target
Face validity:
does the scale seem appropriate for what it is supposed to measure?
does this
Content validity:
does the scale include the right questions and exclude the wrong questions?
does this
Criterion Validity
How Well the Test Predicts Related Behaviors
Concurrent Validity (❌)
Predictive Validity (❌)
concurrent validity
is the scale correlated with current related behaviours
predictive validity
does the scale predict failure?
Construct Validity –
Does the Test Measure What It’s Supposed To?
convergent
discriminant
convergent
is the scale measuring the same as similar scales
discriminant
is the scale measuring something different from different scales?
Types of variables:
Categoricale variable: data that reflects groups or categories
brands of cereal, colors of the rainbow
Numerical variable: data that are numbers based
age, height, weight
types of measures
Nominal and ordinal: Measures that describe categorical variables
Interval and ratio: measures that describe numerical variables