Oligopolys Flashcards
What are the features of an oligopoly?
- supply in the industry concentrated in the hands of relatively few firms
- firms must be interdependent - where actions by one firm will have an effect on the sales and revenue of other large firms in the market
- high barriers to entry
- non price competition
What is the concentration ratio?
Ratio that indicates the total market share of a number of leading firms in a market or output of these firms as a percentage of the total
High cr = closer to being a monopoly
Low cr = closer to perfect competition
Why is there a gap in the MR curve in the kinked demand curve?
There are 2 different demand curves
Why does MC continue rising within the gap without affecting P?
As MC continues rising within the gap, the firm absorbs the cost without changing P or Q as SR profits are still maximised
When MC rises above the gap they have to raise P to continue maximising profit
What is non price competition for supermarkets?
- ethics
- branding
- customer service
- online retailing
- longer opening hours
Weaknesses with the kinked demand curve?
- if a firm reduces prices other firms may follow: this may also not happen and instead have other segments such as loyalty
- if a firm raises prices consumers would buy substitutes but we have behavioural economics such as anchoring
- imperfect information
- where did the original price come from
- ignores effects of non price competition
- few economists now accept the kinked demand curve theory of oligopoly pricing
what is collusion?
- collusion is where firms cooperate in their pricing, marketing, R&D and output policies
- it is an attempt by firms to recognize their interdependence and act together rather than compete
- collusion removes uncertainty that accompanies interdependence
what are the types of collusion?
explicit and tacit
why is collusion difficult to pinpoint?
- sticky prices can be used as an excuse
- is it price leadership
- is it market cooperation
what are the problems with collusion?
- agreement has to be reached
- cheating has to be prevented
- potential competition has to be restricted
- legislation
what’s the diagram for a collusive oligopoly?
monopoly diagram as they have monopoly power
advantages of oligopolies?
- big enough to benefit from econ of scale
- dynamic efficiency
- possibly x efficient
- overt collusion can be good for the market
disadvantages of oligopolies?
- price setting ability
- allocatively inefficient
- possibility for collusion
- firms may not have the incentive for dynamic efficiency
- depends on:
- size of firm, concentration ratio, objectives, collusion, behavioral economics
- firms are interdependent so rev may rise or fall through no actions of their own