Oligopoly and Monopolistic Competition Flashcards
What is an oligopoly?
An industry in which only a small number of firms operate - 2, 3 or a handful. The word itself is Greek for ‘few sellers’.
examples: soft drinks industry (coke and pepsi vastly outsell other fizzy drinks), oil production (only 3 or 4 countries produce the majority of the world’s oil), video games industry (dominated by xbox and play station)
What is Monopolistic competition?
This is the second type of intermediate industry - a sort of hybrid between perfect competition and monopoly.
The key thing that sets firms in this industry apart from firms in perfect competiton is prodcut differentiation: the fact that each firm produces a slightly different product than the others.
ex - the television industry.
To explain how oligopoly firms interact strategically, describe what would happen if pepsi were to suddenly double its output.
If pepsi produces twice as much of its product and floods the market, the price of pepsi drops dramatically. but because most people aren’t 100% loyal to one brand or the other, if the price of pepsi drops dramatically, a lot of regualr Coke drinkers are going to switch brands and drink pepsi. In turn, the p of Coke drops too.
Give an example of the situation Economists refer to as, strategic situations.
i.e. Pepsi and Coke are involved in a situation where each of their supply decisions affects not only their own sales, but alos those of their competitor.
This is known as a strategic situation because the firms involved have to decide what type of strategy to pursue.
In our example, why might Pepsi and Coke have to decide whether to collude or compete with one another?
if they collude, they jointly cut back on production in order to drive up prices and increase their profits.
If they compete, they both try to increase production in order to undercut each other on price and capture as many customers as possible.
How do the outcomes of competition and collusion differ for both producers and consumers?
For producers, collusion is always better than competition because it leads to profits that last as long as the firms keep colluding.
For consumers, collusion is worse than competition because it leads to higher prices and lower output.
Does collusion occur much in the real world?
Actually, collusion doesn’t happen in a lot of industries where you’d expect it. Ex - coke and pepsi are fierce competitors that spend millions a year on advertising to steal each other’s customers.
Also, most territories only have a few competing mobile phone companies. But instead of colluding, they compete so ruthlessly that many of them are constantly flirting with bankrupcy.
other industries with few competitors that are fiercely competitive include low-cost airlines, where market shake outs have been common.
What is a cartel?
A group of firms that colludes and acts as a single co-ordinated whole. Because a cartel acts essentially as one gigantic firm, it effectively turns a bunch of individual firms into a single big monopoly.
What output level does a profit-maximising cartel choose to produce?
A profit-maximising cartel chooses to produce the MONOPOLY’S profit maximising output level of qm units (previous chapter)
To get the individual firms to co-operate and produce exactly qm units of combined output, you have to get them to agree about two related things:
How to share the profits: obviously, every firm wants as large a share as possible.
How to set output quotas: the firms must agree, and abide by, how much of the total output qm each firm produces. Each firm is constantly tempted to produce more than its quota because doing so would bring higher revenues.
What is OPEC?
Organisation of the petroleum Exporting countries.
Including Saudi Arabia, Iraq, venezuela, Nigeria, Kuwait, Indonesia and several others.
Together, they control the vast majority of the worl’s oil reserves. They sell the right to extract oil to the major oil companies who in turn sell it to the consumer.
The importance of reserves means that they make up an oligopoly industry with only a few participants. Because there’s only a few key players, they have the oppurtunity to form a cartel and try to produce the monopoly output and make monopoly profits.
Do the OPEC countries succeed in forming a successful cartel?
On the whole, no.
We say ‘on the whole’ because although they do negotiate agreements about oil production, these agreements are constantly broken.
Give an example of how OPEC fails to form a successful cartel.
Suppose that the monopoly output level that maximises OPEC’s collective profit is 20 million barrels per day, and at that output level the price of oil is $60 per barrel.
To achieve that combined output, OPEC has to agree on each country’s production quota. For ex. Saudi Arabia may get to produce 4 million barrels per day while Venezuela may have a quota of only 2 million, leaving the other 14 million to be split up among the other members.
Why is it difficult for OPEC to enforce these quotas?
because no way exists to stop Venezuela from pumping more than its 2 million barrels per day and selling the excess onto the world oil markets. Nearly all the OPEC countries cheat and overproduce.
Why do nearly all OPEC countries cheat and overproduce?
Because the high price of oil is just too tempting. Ex - if all the countries obey the agreement and drive up the price of oil, venezuela finds it very tempting to produce more than its quota because each additional barrel it produces brings in lots of money.
Explain the significance of the Saudi’s postion within the OPEC cartel.
Any occassional success of OPEC has largely been a result of the Saudi’s dominant position within the cartel - that is, when other members cheat on the arrangement, Saudi Arabia has been able to use its greater capacity to threaten to dump its output on the market, forcing the cheats back to the negotiating table.
How are the behaviour of cartels and their incentive to cheat better understood?
Through a very famous game theory model known as the prisonner’s dilemma.
What is game theory?
it is a branch of mathematics that studies how people behave in strategic situations - situations in which their actions or anticipated actions are taken account of by other people who then modify their own actions accordingly.
Why is chess a strategic situation?
Because what you do on your move changes what your opponent does in subsequent moves.
Even more important, what you think your opponent is going to do in response to each of the moves that you may make right now helps you to choose the best thing to do.
Now think of cartels and how firms must take into account what it thinks all other firms are going to do before deciding what it needs to do.
What is the Prisonner’s Dilemma?
The best way to understand each firm’s temptations within a cartel is to first study the Prisonner’s Dilemma - a game in which 2 criminal partners have to individually decide whether or not to cheat on an agreement they had previously made with each other or whether to remain silent and not talk to the police about their illicit activities.
Give an example of the prisonner’s dilemma.
2 criminals - Reggie and ronnie have just robbed a bank.
The Police know this but they have no hard evidence against them.
Instead, the only way of getting a conviction is to get one or both of the robbers to confess to the crime and give evidence against the other.
Fortunately, the police have some leverage because they managed to catch reggie and ronnie commiting other unrelated, minor crimes.
These other crimes carry with them a 1 year jail sentence.
The Police are hoping to use the threat of a year in jail to get one or both robbers to implicate his partner in exchange for immunity from prosecution.
reggie and ronnie had previouly made a pact not to rat on each other, but the police are willing to find out what happens when push comes to shove.
What stops reggie and ronnie from communicating?
Following standard procedures, the police seperate the pair, questioning them in seperate interrogation rooms, which prevents reggie and ronnie from communicating with one another, reduces their ability to renew their commitments and stops them from getting any idea about their partner in crime’s next move.
The Police offer each of them the chance to give evidence against the other in exchange for immunity.