OFCOM Flashcards
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Time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed:
12 minutes
Updated when?
20th Dec 2010
On Public Service Channels time devoted to television advertising and teleshopping spots on any channel in any one hour must not exceed:
An average of 7 minutes per hour every hour
An average of 8 minutes per hour between 6pm and 11pm
Exception?
Channels comprised of teleshopping and advertising
How long is a teleshopping window
At least 15 mins long
When can teleshopping be shown on public service channels?
Between midnight and 6am
Maximum break on public service channels
3 minutes 50 seconds
Of which 3 mins 30 seconds advertisements must not exceed
Films and news programmes?
One advertising or teleshopping break for every 30 minutes
Children’s programmes?
Scheduled duration of thirty minutes or less may not include a break. One break for every scheduled 30 minutes.
Schools programmes
Breaks not permitted
Religious service included?
May not include advertising
Formal royal ceremony?
May not include advertising
Live parliamentary proceedings?
No advert breaks in 30 mins or less
When can more breaks be taken than layed out?
When timing of event is outside of programme provider
There would not be sufficient time within the permitted breaks which are also natural breaks to schedule permitted amount of advertising
Live Programme feeds from an overseas broadcaster?
May take break pattern from originating broadcaster
21 to 44 minutes Public Service
One break
45 to 54 minutes Public Service
Two breaks
55 to 65 minutes Public Service
Three breaks
66 to 85 minutes Public Service
Four breaks
86 to 105 minutes Public Service
Five breaks
106 to 125 minutes Public Service
Six breaks
Under 26 minutes non public
One break
26 to 45 minutes non public
Two breaks
46 to 65 minutes non public
Three breaks
66 to 85 minutes non public
Four breaks
86 to 105 minutes non public
Five breaks
106 to 125 minutes non public
Six breaks
