Oct 8

Question 1

Question Response formats

Answer 1

Open-ended questions (+ difficult to analyze data)
Closed-ended questions: dichotomous vs. multiple category
Scaled-response questions

Question 2

Considerations in Choosing a Question Response Format

Answer 2

Nature of the property being Measured
Previous studies/ Experiences
Data collection mode (face Mail Tel Internet)
Scale level desired (Quantity of info required)
Ability of the respondent

Question 3

Developing Questions - Desirable Qualities of Questionnaire wording

Answer 3

Focused (1 question, 1 issue)
Brief (20 words max)
Clear to all respondents (everyday vocab +grammatically simple)

Question 4

Developing Questions -

Undesirable qualities of questionnaire wording

Answer 4

Asking questions for people in general
Asking questions going over the ability of the consumer
Use of specific examples to represent a general case
Asking questions that lead respondents to answer in a certain
Asking questions that overstate the condition, contain ambiguous wording, or include more than one question (DOUBLE BARREL)

Question 5

Questionnaire Organization

- Typical question sequence:

Answer 5

Screening questions 
Warm up questions 
Transition questions 
Complex questions 
Classification/Demographic questions

Question 6

How to ask sensitive questions

Answer 6

Place sensitive questions among less sensitive questions
State usual behaviours before asking sensitive questions (Break Ice first and keep them for an advanced stage of the conversation!)
Use indirect questioning
Provide response options (income, age, weight, ethnicity)

Question 7

Pretest of the Questionnaire

Answer 7

A dry run of the survey to detect questionnaire errors before the real survey

Question 8

Cover letter

Answer 8

Should be effective in persuading
Assure anonymity, confidentiality, and privacy
Make prospective respondents feel good about participating