OCMB-T Flashcards
1
Q
Why Tesla?
A
- Electric vehicles: believe in what Tesla doing.
- Left Army: wanted to work in areas that can positively change the world (3 areas: Tech, Clean Energy, HC)
- Important to do things I believe in
- Tesla is 2 of those (Tech, Clean Energy); not just vehicles either - battery packs for solar, EV powertrains for Daimler, Toyota
- Oppy is huge (“Car business is $2T a year in new vehicle sales,” Elon, Q4 Earnings Call) - Synthesis of manufacturing and technology:
- Tesla Touchscreen, Software (phone app), process design
- Tech=culture of innovation, fast paced
- Leverage tech to streamline and improve efficiencies - Culture/mindset:
- “Do the impossible” (from Jeff Evanson, VP Investor Relations, Jan. ‘14 Corp Preso) and “Everything we do makes a difference” (G. Blankenship, Model X vid).
- Like SpecOps: no endeavor is insurmountable w/right people w/right motivation.
- Not just challenging convention; changing history. And proud of it.
2
Q
Why logistics?
A
- One of my greatest strengths:
- Tremendous experience thru SpecOps: worldwide deployments, proj mgmt; leading x-fnct teams, project plans under tight timelines, figuring out regulations (fed, int’l), data driven problem solving
- Left military, found Product Mgr (TECH, comprehensive, great learning oppy)
- Now experienced + greater biz acumen = greater understanding of my interests and desires - Natural interests:
- Project oriented
- Organized
- Analytical, problem solving
3
Q
How do I fit into logistics?
A
- Army Avn is one of the most logistics-heavy msns
- SpecOps = Avn on steroids
- Multifunctional: Work and know different military branches, teams, capabilities
- International: SW+SE Asia, Central America
- Extremely fast-paced - $320M SpecOps acft: everything from Mx schedules to acquisition
- Now manage all facets of the $80M Apple business at NSIT: MSOFT:
- EX: New product introduction=forecast+trending
4
Q
Logistics: micro
A
S: Project Manager of 6-wk exercise in TH and CB.
T: Plan, organize, & coordinate transport of 4 helos, 80 pax, 100 tons of eqpt. Sustain for 6 wks.
A1) X-fnct, 6-person team to both countries for coord w/US and HN DoD,DoS for requirements gathering
A2) Project plan and timeline.
A3) Create air load plans for 5x C17s; found way to reduce to 4x)
A4) Log chain to sustain opns
A5) Open, active dialogue w/US Embassy+DoS for clnc, customs, coord
A6) Execute, adapt (HN complications, maint)
R1) Largest magnitude event in Bn to date.
R2) 95% OR rate, 100% msn execution
R3) Template for Global Pursuit msns in the Pacific
5
Q
Tell Me About Yourself
A
- Originally from a small town in NorCal
- UCD on full ROTC scholarship
- 9 years as an Avn Officer, most in SpecOps
- 160th: “guys on the OBL msn”
- Frequent worldwide deployments: Afg, all of Central America, much of east Asia
- Everything from TF Cdr on Combat Msns to Mx Mgr for $320M worth of acft & eqpt to Global Proj Mgmt for our battalion
- Completed all my military goals & left in pursuit of oppys in tech
- PM job at a corporate reseller
- Following Tesla for a while and learned about this oppy
6
Q
3 Strengths
A
- Versatility: Led teams in combat and in corporate, high stress/time sensitive ops, communicate w/teams from different branches, functional areas, countries
- Problem-solving: Finding my way w/o precedence or guidance
- Building and leading strong teams:
- Led 40-50 people on combat missions
- Created 1 of the strongest teams in my dept
7
Q
3 Weaknesses
A
- Strength + Weakness: Meticulous:
- Want to get everything right; perfect in the way of the good
- EX: Constant tweaks on marketing content - Leader: need to let others learn for themselves:
- EX: handover with Withers - Not familiar w/Tesla’s Warp Trans Mgmt System (TMS)
8
Q
Why this position?
A
- Make the move back to Operations & Logistics:
- My strengths and interests - Alignment w/my skill set:
- Tho not TMS: learned and worked w/USAF and USN loading procedures, created crisis response logistics plans,
- Now have broader analytical skill set (maintaining exec dashboards, reporting, etc.) - Influence in process and development:
- Opportunity to innovate and invest in the future and growth - Oppy to be a part of what Tesla is doing
9
Q
Friends/coworkers describe you?
A
- Driven. Relentless personality - I’m all in.
- EX: training for marathon or prep’ing a project; good quarter-already laying gnd work for the next - Leader, not a manager. Invest in the collective & long-term perspective, not just tasks:
- EX: understand, strengthen the team (e.g. Apple at Insight) - Organized:
- EX: Creating SOPs for new product introductions, creating internal finance and accounting spreadsheets
10
Q
What is Insight?
A
Product Mgmt for a global IT reseller:
- Manage Apple
- $80M annually, aiming for $90M this year
- Manage all facets of Insight’s Apple business: MSOFT
- Manage the Insight-Apple relationship
11
Q
Logistics: macro
A
S: Project Manager for global deployment SOP
T: Startup Bn; create different operations templates for different contingency or wartime operations (# or type of acft, duration of deployment, etc.)
A1: Establish stakeholders for each respective dept
A2: Requirements gathering, self-education
A3: Project plan
A4: Implementation, trials, lessons learned
A5: Refined, published, presented
R1: Became the standard for training and real-world contingencies (still used)
R2: Executed on several international exercises in east Asia and on 2 real-world terrorism missions
12
Q
Tesla 2013 Overview
A
- Class F-Segment (luxury, full-size sedan) leader w/~14,500 units sold (next was ~9,500) in 1st 3 qtrs ‘13
- Longterm goal: operating margin “in the teens” (Deepak Ahuja, CFO)
- Global footprint (US, Europe, Asia), global demand.
- Vehicles, batteries
- Li-ion disposal (2 facilities: US and EUR)
13
Q
Supercharging stations
A
- “Free long distance driving, forever”
- 2015 Supercharger map is ridiculous
- Partnership w/Panasonic for energy production
14
Q
Business Model
A
- Use 1st (Roadster) and 2nd Gen (Model S) vehicles to drive rev/profit and bolster the move into Gen 3 (Model X, D-segment sedan=Audi A4)
- Direct customer engagement: close customer integration/feedback loop (stores, social media)
- Focus on efficiencies: productivity, leveraging customer feedback, global supply chain - culture of refinement
- Motivated by excellence and fairness:
- AGM of 28%, but not via exorbitant pricing
- China: not going to price gouge (like other OEMs)
15
Q
Model X
A
- Seats 7, 0-60 in under 5 sec
- AWD tech - Dual motor AWD
- Falcon doors = functionality (+innovative)
- “Not even advertising the Model X yet, but the demand is remarkably high,” EM, Q4 Earnings Call
16
Q
Questions
A
- Tremendous growth - Gigafactory, Model X, D-segment car by ‘17, expect 55% vehicle delivery growth by EOY’14 - what kind of growth and changes do you expect in the next few years?
- Unique challenges of this position?
- How has this position evolved since it was created?
- Do you have questions about my background?
- What have past employees done in this position to be successful?
- What are the top priorities facing this position in the first 90 days?
- What are some of the things that brought you to Tesla from HP?
- Read a lot about the culture; how would you describe?
- What are the best ways to contribute to the overall department?
- Are there continuing education and professional training opportunities (thinking about an MBA)?
- Typical career trajectory for someone in this position?
17
Q
Gigafactory
A
-$4-5B project ~6,500 employees -Aiming for 2017 -Finalists: NV, AZ, NM, TX -Renewable energy sources
18
Q
Key Financials
A
- Deposits up 16% (=demand)
- GM 25%, aiming for 28%
- Roughly 1,000 units/wk production (EUR+Asia could be double the delivery by Q4’14; non-US = 2x US sales)
19
Q
Tesla: Who’s Who
A
VP of Supply Chain: Peter Carlsson
-Former CPO of NXP Semiconductors, Eriksson
Logistics Director: Adam P. (2 yrs w/Tesla)
- HP: VP of HP IPG EMEA, Supply Chain (1 yr)
- HP: VP of HP IPG Worldwide Ops Planning (3 yrs)
- Cisco: Director of Ops (8 yrs)
- USN Submarine Officer (7 yrs)
- ME from Cal, BS from Annapolis
Sr Mgr of Logistics: Mike Polich (1 yr)
- Ford: Engineer thru Logistics Mgr (16 yrs)
- MBA from Ross
- BSME from Michigan Tech
20
Q
Logistics: micro
A
- OEF: over 200 missions:-Synchronize up to 10 acft (intel, attack), 3 fuel sources, GF (80 pax)-Coordinate for all contingencies (e.g. CASEVAC)
21
Q
Sr Log Analyst: Skills
A
- BA/BS
- Advanced proficiency in MS Office
- 3+ yrs experience in the development of TMS
- Create written reports, proposals, processes, & proj docs
- Knowledge of logistics, transpo alts, customer expectations
- Knowledge of manufacturing processes, design, safety
- Organizational, analytical, comms skills
- Leadership ability & excellent interpersonal skills
22
Q
Sr Log Analyst: Responsibilities
A
- Continued internal development of Warp TMS
- Proj Mgmt of multiple x-fnct teams
- Develop log SOW/SOP
- Assist vendor negotiations and vetting
- Key project metrics and exec dashboard
- Assure compliance w/fed, SL corp policies
- Maintain/organize project records & docs
- ID oppys to increase bandwidth thru automation & streamlining
23
Q
3 things to a successful business environment
A
- Clearly defined, established, understood goals.
- Effective communication.
- Commitment to the team, the goal, the ideals.
24
Q
Why do you want this job?
A
- Trajectory = back into log: my strengths, my passions
- Tesla = beautiful blending of design, manuf., tech + culture
- This position = log, innovation, ability to influence, work on teams, etc.
