O.C WHOLE Flashcards
process of sharing messages or information
between the speaker and receiver using channels,
contexts, media, and cultures.
COMMUNICATION
could be done using the verbal and
non-verbal cues.
COMMUNICATION
can be seen in different situations such as a
face-to-face interaction, a phone call conversation, a
varied group discussion, an interview, a class
discussion and recitation, and many others.
COMMUNICATION
— Elements of Communication
- SPEAKER
- MESSAGE
- ENCODING
- CHANNEL
- DECODING
- RECEIVER
- FEEDBACK
- CONTEXT
- BARRIER
Nature of Communication
❱ Communication is a process that unfolds over time
and creates our social world.
❱ Communication occurs between two or more
people (the speaker and the receiver).
❱ Communication can be expressed through words
(verbal), action (nonverbal), or both at the same time.
— Process of Communication
- The speaker generates an idea
- The speaker encodes an idea/ converts the idea into words/actions
- The speaker transmits/sends out a message
- The receiver gets the message
- The receiver decodes/interprets the message based on the context
- The receiver sends or provides feedback.
- the source of information or message.
SPEAKER
the information, ideas, or thoughts conveyed by the
speaker in words or in actions.
MESSAGE
- the process of converting the message into words,
actions, or other forms that the speaker understands.
ENCODING
the medium or the means, such as personal or
non-personal, verbal or nonverbal, in which the
encoded message is conveyed.
CHANNEL
the process of interpreting the encoded message of
the speaker by the receiver.
DECODING
the recipient of the message, or someone who
decodes the message.
RECEIVER
the reactions, responses, or information provided
by the receiver
FEEDBACK
environment where communication takes place.
CONTEXT
the factors that affect the flow of communication.
BARRIER
— Functions of Communication
❱ CONTROL
❱ SOCIAL INTERACTION
❱ MOTIVATION
❱ EMOTIONAL EXPRESSION
❱ INFOMATION DISSEMINATION
- communication functions to control behavior.
CONTROL
- this communication motivates or encourages
people to live better.
❱ MOTIVATION
- this communication facilitates people’s expression
of their feelings and emotions.
❱ EMOTIONAL EXPRESSION
- communication functions to convey information.
❱ INFOMATION DISSEMINATION
- this communication allows individuals to interact
with others, used to produce social relationships;
used to develop bonds.
❱ SOCIAL INTERACTION
— Models of Communication ―
THREE MAJOR MODELS OF COMMUNICATION
❱ LINEAR COMMUNICATION MODEL
❱ TRANSACTIONAL COMMUNICATION MODEL
❱ INTERACTIVE COMMUNICATION MODEL
one-way process where the
sender is the only source of the message and the
receiver doesn’t give feedback or response.
❱ LINEAR COMMUNICATION MODEL
the message signal is encoded and transmitted
through a channel with the presence of noise
❱ LINEAR COMMUNICATION MODEL
- two way process, purpose of transaction
TRANSACTIONAL COMMUNICATION MODEL
the exchange of messages between sender and
receiver where each take turns to send or receive
messages.
TRANSACTIONAL COMMUNICATION MODEL
both “sender” and “receiver” are known as
“communicators” and their role reverses each time in
the communication process as both processes of
sending and receiving occurs at the same time.
TRANSACTIONAL COMMUNICATION MODEL
also known as convergence model
INTERACTIVE COMMUNICATION MODEL
21st century way of interaction where response is a
must, channel is emphasized, message and
feedback is through a channel, and can
communicate to things, not just humans.
INTERACTIVE COMMUNICATION MODEL
deals with exchange of ideas and messages taking
place both ways from sender and receiver and
vice-versa.
INTERACTIVE COMMUNICATION MODEL
this is a relatively new model of communication for
new technologies like web.
INTERACTIVE COMMUNICATION MODEL
— All Models of Communication
- Shannon-Weaver Model
- Lasswell’s Cmm. Model
- Aristotle’s Model of Cmm.
- David Berlo’s Model
- Transactional Model
- Barnlund’s Model
- Interactive Model
- Schramm’s Model
— LINEAR MODELS OF COMMUNICATION
❱ SHANNON-WEAVER MODEL (1949)
❱ LASSWELL’S COMMUNICATION MODEL
❱ ARISTOTLE’S MODEL OF COMMUNICATION
❱ DAVID BERLO’S MODEL