Observational Research Method Flashcards
Observational research:
Involves systematically watching and recording behavior in natural settings.
What is overt observation?
A type of observation where participants are unaware they are being observed, using hidden viewpoints or cameras.
How can observers conduct Covert Observation?
By using hidden viewpoints, cameras, or by joining a group while hiding their intentions.
What is an example of Covert Observation?
Research where participants are unaware of the observation and its purpose.
What is Overt Observation?
Research where participants are aware of the observation and its purpose.
What do participants know in Overt Observation?
They are informed about the observations taking place and what they involve before they occur.
What is a strength of Overt Observation?
Participants are aware of the observation, which can lead to more ethical practices and informed consent.
What is a weakness of Overt Observation?
Participants may alter their behaviour due to being observed (Hawthorne effect), leading to less natural responses.
What is a weakness of Covert Observation?
Ethical concerns arise due to lack of informed consent, potentially violating participants’ privacy.
How does Overt Observation affect data collection?
It may produce data that is influenced by the participants’ awareness of being observed.
How does Covert Observation impact researcher insights?
It allows researchers to gain insights into behaviours that participants might not openly share or demonstrate.
What is Participant Observation?
Observers become part of the group they are studying, fitting themselves in the situation.
How does a researcher conduct Participant Observation?
By taking on a role related to the study, like acting as a customer to observe shopper behaviour.
How do researchers conduct Non-Participant Observation?
They might use cameras or other methods to observe without direct involvement, like hidden cameras in a nursery.
What is Non-Participant Observation?
Researchers observe without being involved, watching from a distance to minimise bias.