Observation, sampling Flashcards
Observation
data is collected by watching participants with the aim of recording the behaviour that is witnessed
what is a behavioural checklist
a checklist which names behaviour that the researcher is expecting to see.
What ways can data be recorded
event and time sampling
Event sampling
every time a behaviour is seen in the participant, it is tallied.
e.g piliavin- recorded whether observers were black/white
Time sampling
Where observer notes down behaviour at certain times
e.g Bandura recorded behaviour in 5 second intervals
Strengths of observations in general
2
- if ppts are unaware, behaviour will be natural increasing ecological validity
- data is quantitative as behaviour is counted meaning there will be minimal bias in analysis
Weaknesses of observations in general
2
- if ppts are aware, behaviour wil not be natural, decreasing e.v
- difficult to replicate if its naturalistic, decreasing reliability
Overt and covert
overt is when ppt knows they are being observed
covert is when ppt doesn’t know they are being observed
Participant and non-participant
participant- researcher become part of group they wish to observe
non participant- researcher isn’t part of group and observes from a distance
Structured and non-structured
Structured- observer creates a behavioural checklist to code behaviour
Unstructured- observers note down all bheaviour seen in qualitative form over a period of time
Naturalistic and controlled
Naturalistic- observations that take place in a ppt’s natural environment
Controlled- take place in controlled setting
Opportunity sample
Researchers recruit participants who happen to be around at the time the researchers need participants
Strength of opportunity
Large numbers of participants can be obtained easily and relatively quickly
Weakness of opportunity
Unlikely to be representative of the target population as they may be a specific type of person
Volunteer sample
this is a self selected sample that is recruited through advertisements that researchers post for participants