Objectivess Flashcards
1
Q
Non maximising objectives
A
CSR
Profit satisficing
Social welfare
2
Q
Maximisation objectives
A
Profit maximisation
Sales maximisation
Sales volume
Growth
3
Q
Sales revenue
A
Mr=0
4
Q
Maximising sales
A
Ar=ac
5
Q
Influence on business objectives
A
Government
Shareholders
Economic climate
6
Q
Profit satisficing
A
Making enough profit to satisfy all shareholders and workers and once done it will pursue personal environmental or social
7
Q
Growth maximisation
A
Expanding product range / merging to increase market share
8
Q
Utility maximisation
A
Firms maximise profit
Consumer maximise benefit
