Contestibility Flashcards
What is contestibility
Threat of competition
What is hit and run competition
When profit seekers enter and exit a market quickly to make supernormal profit
Contest able market characteristics
Low sunk costs
Low barriers to entry
Low brand loyalty
Contestability (E)
Allocative efficiency
Productive efficiency
X- efficiency
Lower prices through predatory pricing
Contestability cons
Low dynamic effeciency
Anti competitve strategies- pred pricing
Cost cutting in dangerous areas - health and safety
Contestability cons
Low dynamic effeciency
Anti competitve strategies- pred pricing
Cost cutting in dangerous areas - health and safety
Contestable markets on diagram
Will always push a firm to be allocatively and productively efficient
Produce where ac = ar