Objectives Flashcards
1
Q
What is a SMART objective?
A
Specific, measurable, achievable, realistic, timed
2
Q
What is a Tactical Objective?
A
What you’re trying to achieve short term
3
Q
What is a Strategic Objective?
A
What you’re trying to achieve more long term
4
Q
Standard business objectives include?
A
- to turnover a large profit
- to survive
- to provide customer satisfaction
- to offer good customer service
- to increase workforce
- to expand
- to spend within budget
5
Q
What is a mission statement?
A
It sets out exactly where the business wants to be in the future
6
Q
What is the purpose of objectives?
A
- gives the business a goal
- gives workers motivation
- helps budgeting/planning
- allows for specific training
- gives a USP
7
Q
Conflicting objectives happen when…?
A
2 stakeholders in the business have objectives which conflict
Eg. Managers vs customers
Managers vs workers
8
Q
What is the difference between an aim and an objective?
A
An aim is what you’re trying to achieve in the long term, whereas an objective is what you’re trying to achieve in the shorter term
