Global Brands

Question 1

To achieve global recognition a brand must have..?

Answer 1

• supplied a quality product and reacted to its demand
• created a need for that product
• may have developed into a multi- national corporation
• created and achieved mass marketing and advertising
• done lots of research

Question 2

How do local businesses compete with global brands?

Answer 2

• easier to adapt to mass marketing
• ethical creativity, create jobs
• locals buy these products ie. Local farm shops

Question 3

What is a global brand?

Answer 3

A global brand is a company which has a product or service sold and recognised throughout the world