NSI and ISI Flashcards

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1
Q

what type of process is NSI

A

emotional

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2
Q

what does NSI mean

A
  • type of compliance, wish to be liked and accepted by majority group, we go along with them even if we privately do not agree
  • FEAR SOCIAL REJECTION
  • want to fit to the ‘norm’
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3
Q

why type of process is ISI

A

-cognitive

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4
Q

what does ISI mean

A
  • look to majority group for INFORMATION if we are unsure about the way in which we are supposed to behave
  • a person will conform because they GENUINELY believe majority is right and they want to be right
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5
Q

example is ISI situation

A

when arriving in college for the first time, you follow the behaviours of your classmates because you’re unsure about the way to behave

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6
Q

example of NSI situation

A

changing how you dress around your friends because you want to be SOCIALLY ACCEPTED

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