NSI and ISI

Question 1

what type of process is NSI

Answer 1

emotional

Question 2

what does NSI mean

Answer 2

• type of compliance, wish to be liked and accepted by majority group, we go along with them even if we privately do not agree
• FEAR SOCIAL REJECTION
• want to fit to the ‘norm’

Question 3

why type of process is ISI

Answer 3

-cognitive

Question 4

what does ISI mean

Answer 4

• look to majority group for INFORMATION if we are unsure about the way in which we are supposed to behave
• a person will conform because they GENUINELY believe majority is right and they want to be right

Question 5

example is ISI situation

Answer 5

when arriving in college for the first time, you follow the behaviours of your classmates because you’re unsure about the way to behave

Question 6

example of NSI situation

Answer 6

changing how you dress around your friends because you want to be SOCIALLY ACCEPTED