notes iii Internal W10 CVP Analysis Flashcards
Proportionate changes according to volume
- sales revenue
- – expenses
- = profit
Sales revenue
* proportionately
– Expenses
- Proportionately: Variable costs
- Not proportionately: Fixed cost
= profit
* Not proportionately because rev = proportionately, expense = some not
Costing and Pricing Decisions
Factors to consider when setting prices
Costing and Pricing Decisions
Factors to consider when setting prices • Costs – must be covered to avoid losses • Desired profit – if seeking a specific rate of return (ROE) • Competition – price must be attractive compared with alternatives • Existence of price controls (floor / ceiling prices), gov policies • Demand – economic, social e.g. sugar, tobacco, political factors – trends – price elasticity
Sales and Marketing Decisions
Issues to consider
Issues to consider
– What to sell? (e.g. range)
– In what quantities?
– At what price?
– How to promote them? Tradition market, digital – How and where to distribute them? Pop up stores – What terms to offer customers? Offer credit terms?
🍒 Fixed cost
2 graphs
🍒 Fixed cost
costs that remain constant despite changes in the level of activity throughout the relevant range
known or estimated costs
fixed costs per unit
decline as the level of activity increases
Diminishing rate of FC
economies of scale
Greater volume = more spread fixed cost = each extra unit is cheaper to produce
🍒 Variable Costs
2 graphs
🍒 Variable Costs
Total costs that change in direct proportion to a change in the level of activity throughout relevant range
determined by budgeted sales volume
Linear relationship slope
variable cost per unit
does not change as the level of activity changes throughout the relevant range
Mixed Costs (aka semi-variable or hybrid costs)
Mixed Costs (aka semi-variable or hybrid costs)
– costs that contain a fixed portion that is incurred even when the activity level is zero and a variable portion that increases as the activity increases
Mobile telephone bill – Handset / network access (fixed) – Cost per call / download (variable) • Utilities – Supply charge (fixed) – Cost per unit of consumption (variable)
Relevant range
Relevant range
- Under CVP analysis, costs are classified according to how they respond to changes in the level of activity (i.e. sales)
- These behaviours are assumed to hold constant throughout a particular range of activity
- Relevant range – a level of activity bounded by a minimum and maximum within which the relationships between revenue and expense can be expected to hold constant (outside this range, these relationships will change)
🥑 Contribution Margins
formula
definition
🥑 Contribution Margins
- total rev exceeds total variable cost
- selling price exceeds VCU
- rev available to cover fixed
sales rev less variable cost = CM – fixed cost = profit/ loss
or selling price PER UNIT – variable cost PER UNIT = CM PER UNIT
CM > FIXED = ?
CM < FIXED = ?
CM = FIXED = ?
CM > FIXED = proft
CM < FIXED = loss
CM = FIXED = break even
CVP analysis round up or down?
round up
Break even point per unit
formula
Break even point per unit
= fixed costs / CM PER UNIT
CM Ratio
def
equation
difference between a company’s sales and variable costs (CM), expressed as a percentage of a price
CM per unit / selling price
Break even point ($ sales rev)
formula
fixed cost / cm RATIO
break even
Graph
In a cost-volume-profit graph, the break-even point is where the total revenue line:
crosses the total cost line.
Sales Vol for Desired Profit
formula
fixed costs + desired profits
/
contribution margin per unit
🥑 Margin of Safety
def
formula
def
- amount by which expected sales can fall and still cover costs (i.e. breakeven)
- Higher the better
formula
- expected sales vol – break even volume
/
expected sales vol
💙 Sensitivity Analysis
def
CVP analysis can be used to answer “What if” questions
how the cost-volume-profit model will change with changes in any of its variables
profit
formula
Sales rev – Variable cost – Fixed cost = Profit
💙 Sensitivity Analysis
selling price decrease
what happens to cmu and break even volume
cmu
- decrease
- less sales rev left (after VC) to cover FC
break even vol
- increase
- need more units to reach BE point
- because denominator decreases
💙 Sensitivity Analysis
rent (FC) increases
what happens to cmu and break even volume
CMU
- doesn’t change
break even point
- increases
- need more units to reach BE point
- because nominator increases
💙 fixed cost
increase
is strategy worth it:
comparision of what 2 values?
how to consider capacity?
cost of additional fixed cost
vs
addiitonal contribution margin (extra units * CMU)
CACPITY: relevent range
💙 Sales Mix analysis
def
– CVP analysis can also be used for multiple products
💙 Sales Mix
sales mix ratio
forumla
sales mix ratio for each product:
vol for that product / total vol of all products
💙 Sales Mix
weighted average contribution margin (WACM)
forumla
WACM for each product:
CMU * Sales Mix
WACM per unit:
sum up WACM for each product