non-digital media

Question 1

leaflets pos

Answer 1

detailed info, cover a specific area, cheapish

Question 2

leaflets neg

Answer 2

waste of paper, may get no business, need to print a lot, get thrown away, can’t target specific customers

Question 3

billboards pos

Answer 3

cover a local region, visible 24/7, massive,

Question 4

billboards neg

Answer 4

easily ignored, cant tell how many people say, limited info, expensive,

Question 5

radio pos

Answer 5

target a certain group, access diff groups, un-skippable, local stations for local campaigns, large number of stations

Question 6

radio neg

Answer 6

not as popular, may be ignored, not all stations are commercial, non-visual,

Question 7

magazines pos

Answer 7

published regularly, specific audiences, reader can refer back, detailed, national, target certain ages

Question 8

magazines neg

Answer 8

competitors also published, must be well planned, not as popular, expensive

Question 9

newspapers pos

Answer 9

local audience, reader can refer back, older audience,

Question 10

newspaper neg

Answer 10

not as popular, can be ignored, may only be older, limited colour, expensive

Question 11

cinema pos

Answer 11

captive audience, main audience 16-34, specific audience, cover a large area, large audience,

Question 12

cinema neg

Answer 12

forgettable, expensive, limited audience, not paying attention