Digital media

Question 1

social media pos

Answer 1

organic, connection, encourages interaction, target specific customers, influencers, affordable

Question 2

social media neg

Answer 2

take time, no control about what is shown, adverts can annoy users.

Question 3

banners/pop-ups pos

Answer 3

wide audience, affordable, target specific audiences,

Question 4

banners/pop ups neg

Answer 4

not business owned, may take time, adblocking sofware, ANNOYING,

Question 5

SMS text pos

Answer 5

large audience, cheap, can be used promotional activity,

Question 6

SMS text neg

Answer 6

junk mail, spam, may be ignored, need to be short, annoying

Question 7

podcasts pos

Answer 7

released often, encourages user interaction, cheap, wide audience, target specific groups

Question 8

podcast neg

Answer 8

no control over the content, non-visual, may be skipped, forgettable, may be annoying.

Question 9

vlogs and blogs pos

Answer 9

popular, regularly updated, quick impact, cheap, influencers, target specific customers ,

Question 10

vlogs and blogs neg

Answer 10

potential low quality links may be quickly removed, annoying, may be negative

Question 11

websites pos

Answer 11

can buy easy, point of reference, wide audience, detailed, easy to use

Question 12

websites neg

Answer 12

may need external expertise, difficult to reach new customers, need to update regularly.