NOBA Social Cognition and attitudes Flashcards
Heuristics
A mental shortcut or rule of thumb that reduces complex mental problems to more simple rule-based decisions.
Availability heuristic
A heuristic in which the frequency or likelihood of an event is evaluated based on how easily instances of it come to mind
Representativeness heuristic
A heuristic in which the likelihood of an object belonging to a category is evaluated based on the extent to which the object appears similar to one’s mental representation of the category.
Schema
A mental model or representation that organizes the important information about a thing, person, or event (also known as a script).
why i know that dogs bark, likes fetch and how i would take care of a neighbors dog
Social cognition
The study of how people think about the social world.
Planning fallacy
A cognitive bias in which one underestimates how long it will take to complete a task.
Need for closure a type of hot cognition
The desire to come to a decision that will resolve ambiguity and conclude an issue. common when in a time constraint
Motivated skepticism
A form of bias that can result from having a directional goal in which one is skeptical of evidence despite its strength because it goes against what one wants to believe.
Mood-congruent memory
The tendency to be better able to recall memories that have a mood similar to our current mood.
Implicit attitude
An attitude that a person cannot verbally or overtly state. Measured by difference in reaction speed. might reveal unknown biases.
Explicit attitude
An attitude that is consciously held and can be reported on by the person holding the attitude.
Directional goals
The motivation to reach a particular outcome or judgment.
Affective forecasting
Predicting how one will feel in the future after some event or decision.
Durability bias
A bias in affective forecasting in which one overestimates for how long one will feel an emotion (positive or negative) after some event.
Impact bias
A bias in affective forecasting in which one overestimates the strength or intensity of emotion one will experience after some event.
