NO LABEL Flashcards
the way to understand tourist motivation is to view vacation travel as a vehicle to satisfy ones needs and wants
travel as a mean to satisfy a need and want
the difference between a need and want is awareness. It is the duty of people involved in the marketing to convert needs into wants by making the individual aware of his need differences
relation of needs, wants and motives
internal factors or personal needs “push” people to travel while external forces of attractions “pull” them to certain destinations.
push and pull model
tourist motivation
the need for escape or change
travel for health
sports
social contact
status and prestige
travel for education
personal values
cultural experience
shopping and bargain hunting
prefessional\ business motives
search for natural beauty
two types of travelers
-business travelers
-pleasure\personal travelers
business travelers they are divided into (3)three categories
-regular business travelers
-business travelers attending meeting, convention, congress
-incentive travelers
pleasure\personal travelers they are divided into four categories
-resort travelers
-family pleasure travelers
-the elderly
-single and couples
travel conraints
-lack of money
-lack of time
-lack of safety and security
-family commitments
-physical disabilities
-lack of interest in travel
-fears of travel