Nike Globilisation Flashcards
What is Globalisation?
It is the spread of large corporations around the world and the way they influence economies of the countries where they are found and the lifestyles of the people in those countries
What are TNCs (transnational corporations)?
They are a large corporations that have a HQ in one country and many small branches in other countries around the world. They will also have sub HQs if they are particularly large.
Where is Nike based?
Oregon,USA
How many countries make Nike products?
40
Why are products made in different countries?
Because it is cheaper in those other countries
How many countries advertise Nike and how much money is spent on advertisements?
140,000 and $1 billion
Name some top athletes that are sponsored by Nike
Rory Mciroy, Tiger Woods, Cristiano Ronaldo
How many shops sell Nike products and how many of them do they own?
40,000 shops and the only own a fraction of who they provide too.
What does Transnational mean?
extending or operating across national boundaries
What does corporation mean?
A large company or a group of companies authorised to act as a single entity
