niche marketing Flashcards
1
Q
what is a niche market
A
a business that specialises in a one small market
2
Q
downsides of a niche market
A
.no growth potential
.larger business may try to get involved if the business is profitable
3
Q
advantages of niche marketing
A
.get to know clients on a personal level
.specialised products could mean the clients are willing to pay a higher price for that product
