market segmentation

Question 1

the four different segments

Answer 1

Geographical, income, behavioural, demographic

Question 2

income segmentation

Answer 2

Grouping consumers in regards the difference in their income

Question 3

geographical segmentation

Answer 3

Grouping consumers in regards to where they live.
(ie. if they live in north they are likely to buy more winter clothing throughout the year)-a business will produce these types items

Question 4

demographic segmentation

Answer 4

Grouping consumers needs based on where they live

Question 5

behavioural segmentation

Answer 5

Grouping people based on their consumer habits