Newspapers

Question 1

Political opinion differences - Monarch

Answer 1

The Times readers are A/B social category on the National Readership Survey with traditionalist viewpoints.
Main image 'Kate Middleton' reflect upper class values as low angle shot creates a sense of power and authority - Monarch is important.
The Daily Mirror presents Kate, who is not originally a royal, as having a sense of power through verbal code 'Told' - Represents left wing progressive ideas through imperative tone as Kate is a woman in power, challenging the Monarchy as she is trying to resolve a 'hurtful rift'.

Question 2

Political opinion differences -British nationalism

Answer 2

The Times, older audiences oppose terrorism and migration so ‘islamic terrorists’ dehumanises groups and ethnicities. The Times appeals to right wing audience by putting these people into a negative light pursuing right wing ideologies as they prefer British nationalism and people, so don’t want ‘Sri Lankan tourists’ coming into the UK.

The Daily Mirror uses British stereotypes such as splash-head ‘Met up for tea’ - colloquial language engages younger audiences.
Celebrity endorsement of British actor ‘Daniel Craig’ promotes British pride and glory.

Question 3

Audience interaction - Newspapers remaining relevant in society

Answer 3

Newspapers have converged online to remain relevant in contemporary society as younger audiences aspire immediate news and interaction. The Daily Mirror has done this by:

• Free access and choice
• Hypertextual links
• Multisensory videos
• Comments to voice opinion - Shirky ‘end of audience theory’

Question 4

Profit - Newspapers remaining relevant in society

Answer 4

The Times have a paywall on their online content to make profit and remain relevant in contemporary society - In 2018, the Times hit 500,000 subscribers at a cost of £1 a week for a digital subscription.

Other growth strategies have included creating a social media strategy in collaboration with their digital team to drive the growth of their Twitter and Facebook profiles.

Question 5

The Press

Answer 5

The Press is a collective term foe the newspaper industry

Question 6

Free Press (Pros / cons)

Answer 6

A Free Press is when journalists and publishers can edit free from government influence.

Democracy as people want to be involved and distributes truthful information pressurising groups to do the right thing.

However, government would want a clean reputation and want citizens to know less on war and corruption.

Question 7

Newspaper ownership - Daily Mirror

Answer 7

Daily Mirror is owned by ‘Reach’ which is linked to media power Rupert Murdoch who owns various companies such as 20th century and the Sun.

Question 8

Newspaper ownership - The Times (Pros / Cons)

Answer 8

The Times is owned by news International.

News international to make profit & conservative government will support the conglomerate - self promotion and branding.

However, News International have the power to spread political messages and ideologies across media platforms - biased conservative views.

Question 9

Newspaper regulation - IPSO

Answer 9

Newspapers are regulated by Independent Press Standards Organisation:
i) Everybody is entitled to respect private lives and editors expected to justify intrusions
ii) Unacceptable to photograph individuals without consent in public or private places.
However, these regulations are not always enforced, thus not always effective.

IPSO’s staff are members of the newspaper industry creating bias and conflict of interest.
False statistics, Misleading headlines and slow to respond.